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Google AdSense Impressions RPM by Network

Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM by Network 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Network"?
Impressions RPM by Network is a metric that helps publishers understand how much revenue they are earning per 1000 ad impressions on each of their ad networks. It calculates the estimated earnings from ad impressions and measures it against the total number of impressions on each network. This helps publishers determine which networks are generating the most revenue for their website and which ones may need optimization to increase earnings.
Example: A publisher noticed that the Impressions RPM by Network for their site was higher with one ad network compared to another. They decided to prioritize the higher-performing network to optimize their revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Network in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Network using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Network on the Performance screen
  6. 6
    Get Impressions RPM by Network performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Network
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Impressions RPM by Network from Google AdSense in Databox GET STARTED

General

  • Description
    Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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