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Google AdSense Ad Requests CTR by Country

The Ad Requests CTR by Country metric measures the click-through rate of ads served in different countries, indicating which countries have a higher engagement with ad content.

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Ad Requests CTR by Country 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests CTR by Country"?
Ad Requests CTR by Country is a metric that measures the click-through rate (CTR) of ad requests generated from different countries. It is calculated by dividing the number of ad clicks by the number of ad requests served to users in a specific country. This metric is valuable for identifying which countries are generating the highest CTR and can help publishers optimize their ad placements, ad formats, and targeting strategies. It can also be used to identify potential issues such as ad fraud or low-quality traffic from certain countries that may be negatively impacting the overall CTR.
Example: Ad Request CTR by Country can be used to identify regions with high ad engagement and optimize campaigns accordingly - e.g. if US has high CTR but UK lagging behind, adjust ad copy targeting UK viewers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests CTR by Country in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests CTR by Country using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests CTR by Country on the Performance screen
  6. 6
    Get Ad Requests CTR by Country performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests CTR by Country
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests CTR by Country from Google AdSense in Databox GET STARTED

General

  • Description
    The Ad Requests CTR by Country metric measures the click-through rate of ads served in different countries, indicating which countries have a higher engagement with ad content.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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