The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Coverage by Platform using Databox, follow these steps:
The Page Views CTR by Bid Type metric measures the click-through rate (CTR) of ads displayed on your website pages, categorized by the type of bids placed by advertisers. It helps you understand the performance of different bidding strategies and adjust your ad placement accordingly to maximize revenue.
CPC by Country is a metric that shows the average amount an advertiser pays for each click on their ad in a specific country. It varies based on competition, audience demographic, and other factors.
Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
Clicks by Network is an AdSense performance metric that shows the number of clicks received on your ads per ad network or channel. It helps you identify which networks are performing well and where you need to focus your optimization efforts.
Ad Requests CTR by Channel is a Google AdSense metric that measures the click-through rate of ads requested by channels. It helps publishers understand which channels are generating the most engagement from users.
The Ad Requests CTR by Network metric shows the click-through rate (CTR) of ads served on different ad networks. It helps optimize network performance and increase revenue.
Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.
The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.