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Google AdSense Coverage by Platform

The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.

With Databox you can track all your metrics from various data sources in one place.

Coverage by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Coverage by Platform"?
The Coverage by Platform metric in Google AdSense measures the percentage of times ads were displayed per platform (such as desktop, mobile, and tablet) compared to the total number of ad requests. It provides insights into ad fill rates and potential revenue opportunities for each platform, and helps publishers optimize their ad strategies for different devices.
Example: The Coverage by Platform metric can help a mobile app developer identify which platforms are generating the most revenue from AdSense ads displayed within their app.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Platform on the Performance screen
  6. 6
    Get Coverage by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Platform
Google AdSense integration with Databox Track Coverage by Platform from Google AdSense in Databox GET STARTED

Basics

  • Description
    The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.
  • Category
    Advertising
  • Date Added
    2016-06-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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