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Google AdSense Coverage by Platform

The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.

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Coverage by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Coverage by Platform"?
The Coverage by Platform metric in Google AdSense measures the percentage of times ads were displayed per platform (such as desktop, mobile, and tablet) compared to the total number of ad requests. It provides insights into ad fill rates and potential revenue opportunities for each platform, and helps publishers optimize their ad strategies for different devices.
Example: The Coverage by Platform metric can help a mobile app developer identify which platforms are generating the most revenue from AdSense ads displayed within their app.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Platform on the Performance screen
  6. 6
    Get Coverage by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Platform
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Coverage by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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