The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Coverage by Platform using Databox, follow these steps:
The Estimated earnings by Network metric shows the total estimated revenue earned by a publisher through the AdSense program across all network types, including AdSense for Content, AdSense for Search, and AdSense for Games.
CPC by Network is a metric in Google AdSense that shows the average cost per click on ads served on partner networks. It helps publishers understand how much they earn per click from ads displayed on partner sites and can inform decisions about which networks to partner with.
Impressions RPM by Bid Type is a Google AdSense metric that shows how much revenue a publisher is earning per thousand impressions based on the type of bid (CPC or CPM) received. It helps publishers understand which type of bid is generating higher revenue and optimize their ad strategy accordingly.
The Page Views by Network metric in Google AdSense measures the number of times ads on your website have been viewed, categorized by the network they were viewed on (such as AdSense for content, AdSense for search, etc.).
Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.
Ad RPM by Bid Type is a metric that shows the revenue generated per thousand ad impressions for different types of ad bids, such as CPC or CPM. It helps publishers understand which bid types are bringing in the most revenue and adjust their ad strategy accordingly.
Ad RPM by platform is a Google AdSense metric that measures the revenue per thousand ad impressions generated from ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to identify which platforms are generating higher revenue and optimize their ad strategy accordingly.
CTR by Network is a Google AdSense metric that measures the click-through rate of ads across different ad networks. It helps identify the best performing networks and allocate resources wisely.