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Appfigures Ads ECPM

Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.

With Databox you can track all your metrics from various data sources in one place.

Ads ECPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ads ECPM"?
Ads ECPM is a metric that measures the effectiveness of an app's ad monetization strategies. It calculates the revenue earned per thousand impressions generated by ads on an app, taking into account various factors such as ad formats, ad networks, and user demographics. This metric helps app developers and marketers to optimize their ad placements and ad delivery settings to increase revenue generation. A higher Ads ECPM indicates better ad placement and targeting, while a lower Ads ECPM suggests a need for optimization.
Example: An app developer wants to measure the effectiveness of their ad providers. They use the Ads ECPM metric to compare the revenue generated by each provider per 1000 ad impressions. This helps them optimize their ad strategy.
This metric has one or more equivalents:
Snapchat Ads integration with Databox Paid eCPM

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ads ECPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ads ECPM using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ads ECPM on the Performance screen
  6. 6
    Get Ads ECPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ads ECPM
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Appfigures integration with Databox Track Ads ECPM from Appfigures in Databox GET STARTED

General

  • Description
    Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
  • Category
    Mobile App Analytics
  • Subcategory
    CPM

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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