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Appfigures Ads CTR

The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.

With Databox you can track all your metrics from various data sources in one place.

Ads CTR 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ads CTR"?
Ads CTR (Click-Through Rate) is a measurement of how often people click on an advertisement compared to how many times it was shown. It is a vital metric that can indicate whether your ad is effective or not. A higher CTR means that your ad is resonating with your audience, while a low CTR can indicate that your ad needs to be revised or your targeting needs to be improved. Improving your CTR can lead to higher engagement and conversions, making it a crucial metric to monitor and optimize.
Example: A mobile game developer can use Ads CTR metric to measure the effectiveness of their in-game ads i.e. whether users are clicking on the ads or not.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ads CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ads CTR using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ads CTR on the Performance screen
  6. 6
    Get Ads CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ads CTR
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Appfigures integration with Databox Track Ads CTR from Appfigures in Databox GET STARTED

General

  • Description
    The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
  • Category
    Mobile App Analytics
  • Subcategory
    CTR

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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