Ad Units Revenue is a metric that tracks the total revenue generated from ads displayed in an app, broken down by ad type and source.
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The Avg. Revenue per User metric measures the average amount of revenue generated per user on a website or app, providing insights into the overall profitability of the user base.
Revenue per Visit is a metric that calculates the average amount of revenue generated during a website visit. It helps to measure the effectiveness of marketing efforts, and provides insights into the purchasing behavior of visitors.
Average Purchase Revenue is a metric in Google Analytics 4 that measures the average revenue generated per transaction. It helps businesses understand the value of each purchase and identify opportunities to increase revenue per customer.
Net Standard Revenue is a metric that represents the total revenue generated by an app, minus any refunds, chargebacks, and transaction fees, on a standardized basis for easy comparison to other apps.
Gross Revenue is a key metric used to measure the total income generated from sales of an app, before any deductions such as commission fees or taxes.
Gross App Sales Revenue is the total amount of money made by an app through all sales channels before any fees or expenses are deducted.
The Revenue Refunds metric tracks the total amount of revenue refunded by app stores to users who have requested a refund for an app or in-app purchase.
Ads Revenue is a metric that measures the total amount of revenue generated from advertising within an app. It includes revenue generated from in-app ads, sponsored content, and other forms of advertising.
Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
MRR is a crucial metric for subscription-based businesses that measures the predictable, recurring revenue generated from subscriptions each month.
Ad Units Count is a metric in Google AdMob that tracks the total number of ad units served. This measurement helps app publishers understand the demand for their inventory and optimize their ad placements for higher revenue.
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