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Appfigures Gross Revenue

Gross Revenue is a key metric used to measure the total income generated from sales of an app, before any deductions such as commission fees or taxes.

With Databox you can track all your metrics from various data sources in one place.

Gross Revenue 40% Start tracking this metric
  • About
  • Tech details

What Is Gross Revenue

Gross revenue is a financial metric that represents the total amount of money a business generates from its primary operations before deducting any costs or expenses.
While gross revenue doesn’t reflect a company’s profitability, it does provide an overall measurement of its top-line performance.

How to Calculate Gross Revenue

To calculate gross revenue, you need to multiply the total number of units sold by the price at which those units were sold.

The formula is straightforward:

Formula: Gross Revenue = Number of Units Sold x Price per Unit

So, if a company sells 500 units of a product at a price of $20 per unit, its gross revenue would be $10,000.

What Is a Good Gross Revenue Margin

Gross revenue margin is highly relative and it’s based on several key factors, including your industry, competitive landscape, and specific business type.
In general, you won’t get much useful information by comparing your margin across industries, it’s a better idea to look at your niche peers.

For example, manufacturing companies typically have gross revenue margins ranging from 20% to 40%. However, highly specialized or niche manufacturing businesses may record even higher margins.
On the other hand, the software industry often enjoys higher gross revenue margins due to its relatively low production costs. Gross revenue margins in the software sector can range from 70% to 90%.

Ultimately, the goal for any business is to achieve a gross revenue margin that allows for covering costs, generating profit, and remaining competitive within its industry.
And while higher margins indicate better profitability, it’s crucial to consider specific industry dynamics and other financial metrics as well.

How to Increase Gross Revenue

Gross revenue is one of the top financial metrics that stakeholders and C-level managers keep an eye on, and businesses are constantly looking for new approaches to try and increase it.
And while different strategies will work for different industries, there are some best practices that many top experts employ regardless of specific circumstances.

We talked to hundreds of experts over the last few years and found that a few go-to strategies they turn to include:

  • Avoid over-servicing: Every business wants to make the best possible impression on potential prospects, but make sure you don’t fall into the over-servicing trap. Before you count it as the “cost of doing business”, double-check exactly how much you’re spending on marketing, engaging, positioning, and similar client acquisition strategies.
  • Overdeliver your customer experience: A lot of companies believe that they’re overdelivering to their customers, but in reality, they’re simply executing the customer’s order. Find ways to go one step further, ask the customers what they want, research competitors that have a good reputation and engagement rates, and look for unique ways to make all of your prospects feel special. All of this will boost customer experience and contribute to your top line.
  • Reward existing customers: When acquiring new prospects, many businesses tend to overlook their existing customer bases. Reward your loyal customers frequently with personalized offers, discounts, tailored-for-them bundles, and similar incentives. Repeat business is one of the best ways to boost gross revenue.

More resources to help you improve:

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Visualizations

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    Number

    Used to show a simple Metric or to draw attention to one key number.

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    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

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    Bar and Line Chart

    Used to show comparisons between values.

How to track Gross Revenue in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Gross Revenue using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Gross Revenue on the Performance screen
  6. 6
    Get Gross Revenue performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Gross Revenue
Appfigures integration with Databox Track Gross Revenue from Appfigures in Databox GET STARTED

Appfigures Gross Revenue included in Dashboard Templates 1

  • Live view

    Appfigures Sales Performance

    You can use this free and customizable Appfigures Sales Performance Overview Dashboard Template to track your sales performance and have clear insight into your refunds, returns, and net downloads.

    Appfigures

Basics

  • Description
    Gross Revenue is a key metric used to measure the total income generated from sales of an app, before any deductions such as commission fees or taxes.
  • Category
    Mobile App Analytics
  • Subcategory
    Revenue
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.appfigures.com/v2/reports/sales

Questions? We've got answers.

  • Is gross profit the same as revenue?

    If referring to total revenue that represents the total amount of money a company earns from its core business activities, then yes, gross profit measures the same thing.

  • What is gross annual revenue?

    Gross annual revenue is the total income a business or individual generates within one year, before deducting any expenses.

  • How to find gross revenue?

    The best way to track and stay on top of gross revenue is by using business intelligence software like Databox.

    Instead of tumbling with different manual reports and complex spreadsheets, you can use available integrations or custom APIs to connect your key financial metrics into a comprehensive dashboard.

    Monitor your financial performance and most important KPIs in one place, in real-time. 

Track all of your key business metrics from one screen

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