Total Gross Revenue is a metric that measures the total revenue generated by an app from all sources, including in-app purchases, subscriptions, and paid downloads, before deducting any fees or commissions.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Gross Revenue using Databox, follow these steps:
The Revenue Refunds metric tracks the total amount of revenue refunded by app stores to users who have requested a refund for an app or in-app purchase.
The Paying Subscriptions by Country metric displays the number of paying subscribers to an app broken down by their country of origin.
Non First Year Subscribers refers to the number of subscribers who have been subscribed to a particular product or service for longer than one year, excluding those who subscribed within the first year of the product/service launch.
Ads Fillrate by Country shows the percentage of ad requests that were filled with ads by country. It helps identify which countries provide the most revenue opportunities for your app through ad monetization.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
The Ads Requests Filled by Country metric in AppFigures shows the number of ad requests that were successfully filled by advertisers in each country where the app has been downloaded or accessed. This data can help app developers optimize their ad strategy and target specific markets.
Ad Campaign Cost is the total amount spent on advertising within a specific campaign. This includes all costs, such as ad creation, placement, and distribution across various channels and platforms.
The Ad Campaign CPA by Country is a metric that helps measure the cost per acquisition (CPA) of an advertising campaign in different countries. It provides insights into which countries are the most cost-effective for a campaign and can help optimize marketing strategies.