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Appfigures Cancelled Trials

The Cancelled Trials metric shows the number of users who started a trial of a paid app but cancelled before it ended. It helps app developers track user retention and identify areas for improvement.

With Databox you can track all your metrics from various data sources in one place.

Cancelled Trials 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cancelled Trials"?
The Cancelled Trials metric in AppFigures tracks the number of users who initiated a trial for a paid app but then canceled it before the trial period ended. This metric can provide valuable insight into the user experience of your app's trial period, helping you to identify areas of improvement to increase conversion rates and revenue. It can also help you to gauge how effective your app's marketing and messaging are in communicating the value and benefits of the paid version.
Example: If a subscription-based app has a high number of cancelled trials, it may indicate that users are not finding value in the app or that the app's onboarding process could be improved.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cancelled Trials in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cancelled Trials using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cancelled Trials on the Performance screen
  6. 6
    Get Cancelled Trials performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cancelled Trials
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    The Cancelled Trials metric shows the number of users who started a trial of a paid app but cancelled before it ended. It helps app developers track user retention and identify areas for improvement.
  • Category
    Mobile App Analytics
  • Subcategory
    Subscriptions
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.appfigures.com/v2/reports/subscriptions

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