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Appfigures Ads Impressions

Ads Impressions is a metric that measures the number of times an ad has been displayed to users. It represents the total potential exposure of an ad to its intended audience.

With Databox you can track all your metrics from various data sources in one place.

Ads Impressions 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ads Impressions"?
The Ads Impressions metric measures the number of times an advertisement has been displayed or shown to users. This metric does not measure engagement, clicks, or conversions. It simply shows the reach of an ad campaign. High impressions may indicate a successful ad campaign, but it is important to also consider other metrics to determine the overall effectiveness of an advertising strategy. Additionally, monitoring impressions over time can provide insights into the effectiveness of ad targeting and placement.
Example: A gaming company can use Ads Impressions metric to measure the total number of times their advertisements were displayed on mobile apps during a specific period to assess their advertising reach.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ads Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ads Impressions using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ads Impressions on the Performance screen
  6. 6
    Get Ads Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ads Impressions
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Appfigures integration with Databox Track Ads Impressions from Appfigures in Databox GET STARTED

General

  • Description
    Ads Impressions is a metric that measures the number of times an ad has been displayed to users. It represents the total potential exposure of an ad to its intended audience.
  • Category
    Mobile App Analytics
  • Subcategory
    Impressions ad

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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