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Appfigures Active Trials

Active Trials is a metric that shows the number of users who are currently using a trial version of your app or subscription.

With Databox you can track all your metrics from various data sources in one place.

Active Trials 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Active Trials"?
Active Trials is a metric tracked in AppFigures that shows the number of active trial periods for a particular app or subscription during a specific time period. This metric provides insight into how many users are currently evaluating an app or subscription and can be used to evaluate the effectiveness of conversion strategies. A higher number of active trials may indicate a more successful conversion strategy, while a lower number may warrant further optimization of marketing and pricing tactics.
Example: As a mobile game developer, Active Trials metric helped me identify the percentage of users who continue playing beyond their first game session, allowing me to optimize my game to improve retention.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Active Trials in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Trials using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Trials on the Performance screen
  6. 6
    Get Active Trials performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Trials
Appfigures integration with Databox Track Active Trials from Appfigures in Databox GET STARTED

Appfigures Active Trials included in Dashboard Templates 1

  • Live view

    Appfigures Subscriptions Overview

    Use this free and customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue. 

    Appfigures

Basics

  • Description
    Active Trials is a metric that shows the number of users who are currently using a trial version of your app or subscription.
  • Category
    Mobile App Analytics
  • Subcategory
    Subscriptions
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.appfigures.com/v2/reports/subscriptions

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