Active Grace is a metric in AppFigures that represents the number of distinct active users over the last 30 days who have not yet paid for the app.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Grace using Databox, follow these steps:
Activations represent the total number of times an app has been installed and opened for the first time on a device. It helps to track the app's user acquisition and adoption rate over time.
Active Discounted Subscriptions metric tracks the number of active subscriptions that were purchased using a discount or promotion.
Active Trials is a metric that shows the number of users who are currently using a trial version of your app or subscription.
New Grace is a retention metric that measures the percentage of customers who have returned to an app after a period of time, such as 30 or 60 days, and made a new purchase or performed a new action.
Grace Expired in AppFigures refers to the number of days from the end of a subscription period when a customer is given a grace period to renew their subscription, but fails to do so.
Grace Recovery is a measure of how quickly an app recovers from a decrease in ratings or an increase in uninstalls. It indicates the resilience of an app's user base.
New Trial Grace is a metric that measures the number of days between when a user first activates a trial and when they are billed, indicating the effectiveness of trial length and conversion.
The Trial Grace Expired metric tracks the number of users whose free trial period has ended without converting to a paid subscription.
Trial Grace Recovery is a metric that measures the percentage of trials that convert to paid subscriptions after a grace period offered to users who did not proceed with the subscription after the trial period ended.
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