The Existing Trialing Customers metric measures the number of customers who are currently in a free trial and have not yet converted to a paying customer.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Existing Trialing Customers using Databox, follow these steps:
The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
Churned Trialing Customers measures the number of trial users who cancelled their subscription before the end of the trial period.
Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
Lifetime Value (LTV) measures the total revenue a customer will bring to a business over their entire lifespan as a customer.
Revenue Churn Voluntary Rate measures the revenue lost due to customers who chose to cancel their subscription or contract voluntarily.
Revenue Churn Delinquent Rate measures the percentage of delinquent customers who are also responsible for revenue churn, indicating the impact of late payments on overall revenue for the business.
Upgrade Rate indicates the percentage of customers who upgrade to a higher tier or plan, measuring the effectiveness of pricing strategy and product value proposition.
Percentage of Paying Customers who Churned by Cancelling their Subscription(s) during the specified Date Range.