ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Revenue Per User using Databox, follow these steps:
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Report for SaaS revenue growth and churn management, providing detailed insights into key metrics like LTV, ARPU, MRR, churn, upgrades, and revenue retention.
Active Customers by Plan ID shows the number of customers who are currently subscribed to each of your plans, helping you track the popularity of different offerings and identify areas that require more sales or marketing attention.
Churned Trialing Customers measures the number of trial users who cancelled their subscription before the end of the trial period.
The Existing Trialing Customers metric measures the number of customers who are currently in a free trial and have not yet converted to a paying customer.
Revenue Churn Delinquent Rate measures the percentage of delinquent customers who are also responsible for revenue churn, indicating the impact of late payments on overall revenue for the business.
Revenue Retention Rate measures how much recurring revenue you retain from existing customers over a period of time, after accounting for churn and upgrades/downgrades.
Upgrade Rate indicates the percentage of customers who upgrade to a higher tier or plan, measuring the effectiveness of pricing strategy and product value proposition.
The Plan Changed Recurring Revenue by Plan ID metric tracks the total recurring revenue gained or lost due to changes in customers' subscription plans, broken down by individual plan IDs.
SaaS Quick Ratio measures a companys ability to cover its short term expenses, excluding accounts receivable, through its cash and liquid assets.