ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Revenue Per User using Databox, follow these steps:
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Active Customers by Plan ID shows the number of customers who are currently subscribed to each of your plans, helping you track the popularity of different offerings and identify areas that require more sales or marketing attention.
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
Active Trialing Customers is a metric that measures the number of customers who are currently in a trial period for a product or service.
Churned Recurring Revenue Delinquent by Plan ID measures the lost revenue due to cancelled subscriptions that were not paid on time, broken down by different subscription plan types.
Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
The Existing Customers by Plan ID metric provides insight into the distribution of your current customer base across different pricing tiers or plan levels.
New Trialing Customers measures the number of new customers who signed up for a free trial during a specific period of time.