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ProfitWell Trial Conversion Time

The Trial Conversion Time metric measures the duration between a customer starting a trial for a product or service and converting to a paid subscription.

With Databox you can track all your metrics from various data sources in one place.

Trial Conversion Time 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Trial Conversion Time"?
Trial Conversion Time measures the average length of time it takes for a user to convert from a trial to a paying customer. A shorter conversion time indicates a smoother transition process, which can be achieved through optimizing onboarding experiences, providing ample resources for users to engage with during the trial period, and addressing potential objections early on in the conversion funnel.
Example: The Trial Conversion Time metric can help identify trends in the average number of days it takes for a trial user to convert to a paying customer. For example, if the metric shows an increase in conversion time, it may indicate a problem with the onboarding process.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Trial Conversion Time in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Trial Conversion Time using Databox, follow these steps:

  1. 1
    Connect ProfitWell that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Trial Conversion Time on the Performance screen
  6. 6
    Get Trial Conversion Time performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Trial Conversion Time
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    The Trial Conversion Time metric measures the duration between a customer starting a trial for a product or service and converting to a paid subscription.
  • Category
    SaaS
  • Subcategory
    Time

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Monthly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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