Measures monthly recurring revenue (MRR) generated from existing customers without factoring in any new sales or upgrades in a given time period, providing insight into the stability of the customer base.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Existing Recurring Revenue using Databox, follow these steps:
Active Customers is a metric that measures the total number of customers that have engaged in a paid transaction with a business during a given period of time.
Churned Recurring Revenue by Plan ID is a metric that measures the total amount of revenue lost due to customer churn, broken down by the specific subscription plan the customers were on at the time of churn.
Downgraded Recurring Revenue measures the reduction in monthly or annual recurring revenue (MRR/ARR) due to customers downgrading their subscription plans or packages.
ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
Churned Recurring Revenue Delinquent by Plan ID measures the lost revenue due to cancelled subscriptions that were not paid on time, broken down by different subscription plan types.
Customer retention rate is the percentage of customers that return and continue to do business with a company. It is a measure of customer loyalty and satisfaction.
The Existing Trialing Customers metric measures the number of customers who are currently in a free trial and have not yet converted to a paying customer.
Revenue Churn Voluntary Rate measures the revenue lost due to customers who chose to cancel their subscription or contract voluntarily.