Measures monthly recurring revenue (MRR) generated from existing customers without factoring in any new sales or upgrades in a given time period, providing insight into the stability of the customer base.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Existing Recurring Revenue using Databox, follow these steps:
Churned customers metric measures the number of customers who have canceled their subscription or stopped purchasing from your company during a given time period.
Churned Recurring Revenue by Plan ID is a metric that measures the total amount of revenue lost due to customer churn, broken down by the specific subscription plan the customers were on at the time of churn.
The Reactivated Customers metric measures the number of customers who have made a repeat purchase after being inactive for a period of time.
Churned Recurring Revenue Delinquent is a metric that tracks the lost recurring revenue from customers who have fallen behind on their payments and ultimately churned.
The Existing Customers by Plan ID metric provides insight into the distribution of your current customer base across different pricing tiers or plan levels.
Growth Rate by Plan ID measures the percentage change in revenue for a specific subscription plan over a selected time period, indicating the plan's overall success or challenges in driving growth.
Revenue Churn Delinquent Rate by Plan ID is a metric that calculates the percentage of revenue lost due to customers in specific plan IDs who have become delinquent and stopped paying for their subscriptions.
Upgrade Rate indicates the percentage of customers who upgrade to a higher tier or plan, measuring the effectiveness of pricing strategy and product value proposition.