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ProfitWell Revenue Churn Rate

Revenue Churn Rate measures the amount of revenue lost from canceled or downgraded subscriptions over a given period of time.

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Revenue Churn Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Revenue Churn Rate"?
Revenue Churn Rate measures the revenue lost from cancelled subscriptions or downgrades in a given period. It is calculated as the percentage of monthly recurring revenue (MRR) lost due to churn. A high revenue churn rate can indicate poor customer retention, inefficiencies in marketing or sales, or product misalignment with customer needs. It's important to monitor and manage revenue churn to maintain consistent revenue growth.
Example: A SaaS company had a revenue churn rate of 5% in Q1 and 10% in Q2, indicating that they lost more revenue from existing customers in Q2 than in Q1.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Revenue Churn Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Revenue Churn Rate using Databox, follow these steps:

  1. 1
    Connect ProfitWell that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Revenue Churn Rate on the Performance screen
  6. 6
    Get Revenue Churn Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Revenue Churn Rate
ProfitWell integration with Databox Track Revenue Churn Rate from ProfitWell in Databox GET STARTED

ProfitWell Revenue Churn Rate included in Dashboard Templates 1

  • Live view

    Profitwell SaaS MRR Drilldown for Weekly Monitoring

    Optimize leadership insights with the "SaaS MRR Drilldown for Weekly Monitoring" dashboard. Focused on key revenue metrics like Net New MRR and Net New Customers, it offers simple, numerical visualizations for a comprehensive view of your growth.

    ProfitWell

Basics

  • Description
    Revenue Churn Rate measures the amount of revenue lost from canceled or downgraded subscriptions over a given period of time.
  • Category
    SaaS
  • Subcategory
    Revenue
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    monthly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.profitwell.com/v2/metrics/{period}

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