Downgraded Recurring Revenue measures the reduction in monthly or annual recurring revenue (MRR/ARR) due to customers downgrading their subscription plans or packages.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgraded Recurring Revenue using Databox, follow these steps:
Supercharge SaaS growth with our "SaaS MRR Drilldown" dashboard. Real-time insights on Net New MRR and more. Make informed decisions with key metrics like MRR and Revenue Retention Rate.
Active Customers is a metric that measures the total number of customers that have engaged in a paid transaction with a business during a given period of time.
Upgraded Customers metric calculates the number of customers who have moved to higher-value pricing plans or added more items to their existing plans, indicating increased revenue potential.
The Upgraded Recurring Revenue metric measures the additional revenue generated by existing customers through upgrades or expansions of their subscription plans.
The Churned Customers Delinquent metric measures the total revenue lost from past customers who left your subscription service and still owe payment.
Converted Recurring Revenue is the revenue generated from new customers who signed up for a recurring subscription plan after a free trial or demo period.
Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
Growth Rate is the percentage increase or decrease in revenue over a set time period, used to gauge the performance of a business and its ability to expand.
This metric measures the rate at which customers are leaving your business based on their specific plan ID. It helps identify which plans may have higher churn rates and need attention to improve customer retention.