Downgraded Recurring Revenue measures the reduction in monthly or annual recurring revenue (MRR/ARR) due to customers downgrading their subscription plans or packages.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgraded Recurring Revenue using Databox, follow these steps:
Supercharge SaaS growth with our "SaaS MRR Drilldown" dashboard. Real-time insights on Net New MRR and more. Make informed decisions with key metrics like MRR and Revenue Retention Rate.
The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
Future Churn MRR by Plan ID measures the predicted revenue loss due to churn for each subscription plan in the future.
Average Revenue Per User by Plan ID is a metric that shows the average amount of revenue generated per user for each plan in your subscription-based business.
The Churned Customers Delinquent metric measures the total revenue lost from past customers who left your subscription service and still owe payment.
Churned Recurring Revenue Delinquent by Plan ID measures the lost revenue due to cancelled subscriptions that were not paid on time, broken down by different subscription plan types.
Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
The Existing Trialing Customers metric measures the number of customers who are currently in a free trial and have not yet converted to a paying customer.
Revenue Churn Rate measures the amount of revenue lost from canceled or downgraded subscriptions over a given period of time.