Active Customers is a metric that measures the total number of customers that have engaged in a paid transaction with a business during a given period of time.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Customers using Databox, follow these steps:
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Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
Churned customers metric measures the number of customers who have canceled their subscription or stopped purchasing from your company during a given time period.
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
Upgraded Customers metric calculates the number of customers who have moved to higher-value pricing plans or added more items to their existing plans, indicating increased revenue potential.
Active Trialing Customers is a metric that measures the number of customers who are currently in a trial period for a product or service.
Converted Customers is the number of paying customers who converted from free trials or other conversion events to become paying subscribers during a specific time period.
Lifetime Value (LTV) measures the total revenue a customer will bring to a business over their entire lifespan as a customer.
New Trialing Customers measures the number of new customers who signed up for a free trial during a specific period of time.
The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period.
New Customers (w/o Offline Source) is a Hubspot metric that shows the number of new customers gained through online channels, excluding any offline sources. It helps track the effectiveness of online marketing efforts and identify areas for improvement.
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