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Stripe Active Subscriptions

Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.

With Databox you can track all your metrics from various data sources in one place.

Active Subscriptions 2,412 Start tracking this metric
  • About
  • Tech details
  • Notes

What Are Active Subscriptions

Active subscriptions refer to the number of paying customers that are currently subscribed to a particular SaaS offering within a given period.
Simply put, It’s the number of active users who have an ongoing commitment to using the software and are paying for the service on a regular basis, typically monthly or annually.

How to Calculate Active Subscriptions

To calculate active subscriptions, you need to first identify these two things:

  • Specific time period: Determine the timeframe for which you want to calculate the number of active subscriptions. It could be monthly, quarterly, or annually, depending on your reporting needs.
  • The number of active paying customers: Within the chosen time period, identify all the customers who are actively subscribed to your SaaS product and are paying for the service. Exclude customers who have canceled, downgraded their plans, or churned during that period.

With this in mind, here is the formula you can follow:

Active Subscriptions = Number of customers with active subscriptions at the end of the period – Number of new subscriptions added during the period + Number of subscriptions canceled during the period

Let’s say you are calculating active subscriptions for the month of May.

At the beginning of May, you had 500 active subscriptions. During the month, you added 100 new subscriptions and saw 50 customers cancel their subscriptions during the same period.

Active Subscriptions = 500 (initial subscriptions) + 100 (new subscriptions) – 50 (canceled subscriptions)

So, the number of active subscriptions for the month of May is 550.

Remember that this is a simplified example and some calculations could also involve additional factors such as upgrades, downgrades, and reactivations.

What Is a Good Number of Active Subscriptions

Seeing that we’re talking about a concrete number of active subscriptions, there isn’t really any universal figure that all SaaS businesses should aim for.

There are numerous factors that will influence it, with the company stage being at the forefront.

For example, relatively new or early-stage SaaS companies typically aim for a few hundred active subscriptions for a positive start.

On the other hand, establishes SaaS businesses might consider tens of thousands or even hundreds of thousands of active subscriptions as a healthy achievement. At this stage, it’s crucial to focus on maintaining high customer retention rates and optimizing customer lifetime value.

There’s also some more concrete data we extracted from our Benchmark Groups product.

A good number of active subscriptions in Stripe is around 300 a month, according to Stripe Benchmarks for All Companies.

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Increase the Number of Active Subscriptions

Increasing the number of active subscriptions is a critical objective for any modern SaaS organization.

By expanding your customer base and retaining existing customers, you can enhance your revenue streams and establish a strong foundation for long-term sustainability

Here are some expert strategies we found over the years that can help you do just that:

  • Get a dedicated account manager to serve customers: While some customers might prefer blogs and content guides for getting familiar with your product, there are many others that may want 1-1 onboarding. In many cases, customers are more likely to subscribe and remain customers if they feel like they have a personal relationship with someone in the company. That’s why getting a dedicated account manager on your team can be such a huge addition.
  • Stick to a <25% upsell price: If your upsell conversion rate is not where it’s supposed to be, maybe it’s time to consider a different price. Some of the experts we talked to say that the price of an upsell shouldn’t be more than 25% compared to the product they’re already buying. Remember, the upsell should represent another quick win, not cost an arm and a leg.

More resources to help you improve:

This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Active Subscriptions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Subscriptions using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Subscriptions on the Performance screen
  6. 6
    Get Active Subscriptions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Subscriptions
Stripe integration with Databox Track Active Subscriptions from Stripe in Databox GET STARTED

Stripe Active Subscriptions included in Dashboard Templates 1

  • Live view

    Stripe MRR & Subscriptions Overview

    Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.

    Stripe

Stripe Active Subscriptions included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

Basics

  • Description
    Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
  • Category
    Payment Processing
  • Subcategory
    Subscriptions
  • Date Added
    2015-04-28
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions
  • The ‘Active Subscriptions’ metric maximum value limit is 100,000

    Due to the pagination limitation of the Stripe integration, the maximum value that can be displayed in Databox for the ‘Active Subscriptions’ metric is 100,000 (100k) for any Date Range.

Questions? We've got answers.

  • What insights does Active Subscription data provide for better decision-making?

    Active subscription data helps businesses measure customer growth, assess customer engagement and retention, track revenue generation, and evaluate the success of acquisition and retention strategies.

    With these insights, they can make better data-driven decisions to optimize pricing, organize marketing efforts, identify customer support issues, and improve product development.

  • How can Active Subscription data be beneficial for your company?

    There are multiple ways you can use active subscription data to your advantage.

    For starters, you can identify growth opportunities, establish better revenue forecasting, guide marketing strategies, and refine your pricing models.

    Overall, active subscription data is essential for driving business growth and it can play a big part in improving overall customer satisfaction.

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