Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
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To track Churned MRR using Databox, follow these steps:
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Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
New Customers (w/o Offline Source) is a Hubspot metric that shows the number of new customers gained through online channels, excluding any offline sources. It helps track the effectiveness of online marketing efforts and identify areas for improvement.
New Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
Fees metric refers to the amount charged by Stripe for each successful transaction processed through the platform. This includes a percentage-based fee and a fixed fee per transaction.
Churned MRR by Plan Name is a metric that measures the lost revenue from canceled or downgraded subscriptions, segmented by different plan names. It helps to identify which plans have higher or lower churn rates and take actions to reduce churn.
Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
The Churned MRR (Delinquent) by Plan Name metric indicates the amount of lost revenue due to customers on subscription plans who have not paid on time or have canceled their subscription. The metric is displayed by the name of the plan.
Paid Invoices Amount metric measures the total value of invoices that have been successfully paid by customers using Stripe.