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Stripe Churned MRR

Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.

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Churned MRR 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Churned MRR"?
Churned MRR is a metric that indicates the loss of revenue from existing customers over a period of time, often a month or a year. Churned MRR is a critical metric for businesses as it helps them identify the reasons for customer attrition and take corrective measures to retain their customers, reduce churn and increase revenue. We calculate Churned MRR by considering all 'canceled' subscriptions that either have already ended or will end after the start of the selected date range. We exclude 'canceled' trial subscriptions and 'canceled' subscriptions from customers who currently have 'active' or 'past due' subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended.
Example: A company has a monthly subscription service and notices that revenue from existing customers has decreased by 15% over the past 3 months despite acquiring new customers. They use Churned MRR to identify the source of the loss and make improvements.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Churned MRR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Churned MRR using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Churned MRR on the Performance screen
  6. 6
    Get Churned MRR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Churned MRR
Stripe integration with Databox Track Churned MRR from Stripe in Databox GET STARTED

Stripe Churned MRR included in Dashboard Templates 1

  • Live view

    Stripe MRR & Subscriptions Overview

    Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.

    Stripe

Stripe Churned MRR included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

Basics

  • Description
    Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
  • Category
    Payment Processing
  • Subcategory
    Revenue
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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