Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
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To track Churned MRR using Databox, follow these steps:
The SaaS dashboard template uses Google Analytics 4, Stripe and HubSpot to calculate the common metrics that determine the health of a SaaS business.
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
New Customers (w/o Offline Source) is a Hubspot metric that shows the number of new customers gained through online channels, excluding any offline sources. It helps track the effectiveness of online marketing efforts and identify areas for improvement.
New Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
MRR (excl. Canceled Subscriptions) by Plan Name is a metric that measures the total Monthly Recurring Revenue generated by each subscription plan offered by a business excluding canceled subscriptions. It helps businesses assess the popularity and profitability of different subscription plans, and make data-driven decisions on pricing, promotions and product offering.
New ARR by Plan Name is a metric in Stripe that measures the total revenue from newly acquired customers in each pricing plan during a specific period.
Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.