The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgraded Customers using Databox, follow these steps:
Future Churn MRR by Plan ID measures the predicted revenue loss due to churn for each subscription plan in the future.
The Reactivated Recurring Revenue by Plan ID metric measures the amount of recurring revenue generated from reactivated customers, broken down by different subscription plans.
Upgraded Customers metric calculates the number of customers who have moved to higher-value pricing plans or added more items to their existing plans, indicating increased revenue potential.
Active Trialing Customers is a metric that measures the number of customers who are currently in a trial period for a product or service.
Churned Customers Voluntary metric measures the number or percentage of customers who ended their subscription on their own, without any prompts or interventions from the company.
Converted Customers is the number of paying customers who converted from free trials or other conversion events to become paying subscribers during a specific time period.
Revenue Retention Rate measures how much recurring revenue you retain from existing customers over a period of time, after accounting for churn and upgrades/downgrades.
SaaS Quick Ratio measures a companys ability to cover its short term expenses, excluding accounts receivable, through its cash and liquid assets.