The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgraded Customers using Databox, follow these steps:
Active Customers is a metric that measures the total number of customers that have engaged in a paid transaction with a business during a given period of time.
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
Churned Recurring Revenue Delinquent is a metric that tracks the lost recurring revenue from customers who have fallen behind on their payments and ultimately churned.
Measures monthly recurring revenue (MRR) generated from existing customers without factoring in any new sales or upgrades in a given time period, providing insight into the stability of the customer base.
This metric shows the total recurring revenue generated by each subscription plan, allowing you to analyze which plans are driving the most revenue and make informed pricing and marketing decisions.
Revenue Churn Delinquent Rate measures the percentage of delinquent customers who are also responsible for revenue churn, indicating the impact of late payments on overall revenue for the business.
The Trial Conversion Time by Plan ID metric shows the average number of days it takes for customers to convert from a trial to a paid subscription, broken down by plan type.