Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
With Databox you can track all your metrics from various data sources in one place.
The Customers metric measures the total number of unique customers or clients a business serves within a specific period of time. It’s an essential indicator of a company’s market reach and its ability to attract and retain customers.
The metric can be broken down further into new customers (acquired during a specific period) and returning customers (repeat buyers). These subsets provide additional insights into customer acquisition and retention efforts.
Which customer acquisition strategies do you have in place?
When it comes to getting more customers, businesses need to constantly test new approaches, build new acquisition funnels, and come up with new angles for strategies that are yielding the best results.
And assuming you’ve already covered the foundational approaches (e.g. offering discounts), let’s take a look at a few interesting strategies that could help your business get more clients:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Customers using Databox, follow these steps:
Elevate SaaS decision-making with Stripe's "SaaS Key Revenue Metrics" Databox. Gain real-time insights, drive data-driven decisions, and foster team collaboration. Stay competitive and achieve success in the dynamic world of SaaS.
Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
Active Customers is a metric that measures the total number of customers that have engaged in a paid transaction with a business during a given period of time.
Customer retention rate is the percentage of customers that return and continue to do business with a company. It is a measure of customer loyalty and satisfaction.
Lifetime Value (LTV) measures the total revenue a customer will bring to a business over their entire lifespan as a customer.
Revenue Churn Rate measures the amount of revenue lost from canceled or downgraded subscriptions over a given period of time.
New Customers (w/o Offline Source) is a Hubspot metric that shows the number of new customers gained through online channels, excluding any offline sources. It helps track the effectiveness of online marketing efforts and identify areas for improvement.
The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period.
Failed Charges metric is a measure of the number and value of payments attempted but not successfully processed due to issues such as insufficient funds, invalid card information, or other errors.
Upgrades is a Stripe metric that measures the increase in revenue generated by customers who have upgraded to a higher pricing plan or subscription level.