DataboxDatabox Databox

Stripe Customers

Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details

What Is the Customers Metric

The Customers metric measures the total number of unique customers or clients a business serves within a specific period of time. It’s an essential indicator of a company’s market reach and its ability to attract and retain customers.

The metric can be broken down further into new customers (acquired during a specific period) and returning customers (repeat buyers). These subsets provide additional insights into customer acquisition and retention efforts.

How to Get More Customers

Which customer acquisition strategies do you have in place?

When it comes to getting more customers, businesses need to constantly test new approaches, build new acquisition funnels, and come up with new angles for strategies that are yielding the best results.

And assuming you’ve already covered the foundational approaches (e.g. offering discounts), let’s take a look at a few interesting strategies that could help your business get more clients:

  • Give art installations a shot: Art installations are a great unconventional advertising tactic that you can use to raise brand awareness in public spaces. This can include large-scale sculptures, interactive displays, or visually striking artworks that align with your brand’s message. Art installations can go viral on social media, which further expands your brand’s reach without relying solely on paid advertising. For example, a fitness brand could set up a life-size, interactive “human-powered” billboard in a city park.
  • Build a virtual ambassador program: A virtual ambassador program can turn your existing customers into brand advocates. They voluntarily promote your products via social media, referrals, or user-generated content, often in exchange for rewards or recognition. The first step in implementing this strategy is to create an application process for customers interested in becoming virtual ambassadors. Those selected can receive exclusive benefits like early access to new products, discounts, branded merchandise, or personalized experiences. It’s important to regularly engage with your ambassadors as the program moves forward to maintain a long-lasting relationship.
  • Implement a “Pay It Forward” campaign: In a “Pay it Forward” campaign, you give customers the option to pay for an additional product that will be donated to either a charitable cause or someone they know. Not only does this type of contribution boost customer satisfaction, but it also gets them emotionally invested in your brand’s mission.

More resources to help you improve:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Customers in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Customers using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Customers on the Performance screen
  6. 6
    Get Customers performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Customers
Stripe integration with Databox Track Customers from Stripe in Databox GET STARTED

Stripe Customers included in Dashboard Templates 1

  • Live view

    SaaS Key Revenue Metrics for Decision-makers - Stripe

    Elevate SaaS decision-making with Stripe's "SaaS Key Revenue Metrics" Databox. Gain real-time insights, drive data-driven decisions, and foster team collaboration. Stay competitive and achieve success in the dynamic world of SaaS.

    Stripe

Stripe Customers included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

Basics

  • Description
    Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
  • Category
    Payment Processing
  • Subcategory
    Customers
  • Date Added
    2015-04-28
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.stripe.com/v1/customers

Track all of your key business metrics from one screen

GET STARTED
Databox app preview