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Shopify New Customers

The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period.

With Databox you can track all your metrics from various data sources in one place.

New Customers 2.190,879 Start tracking this metric
  • About
  • Tech details
  • Notes
What is "New Customers"?
The New Customers metric measures the number of unique customers who have made their first purchase on your Shopify store within a specified time frame. This metric helps you understand the effectiveness of your customer acquisition strategy, and it can also inform your marketing efforts aimed at attracting and retaining new customers. By tracking this metric over time, you can gain insights into trends and patterns in your new customer acquisition, helping you make data-driven decisions to drive more growth and revenue for your store.
Example: New Customers metric can be used to determine the effectiveness of a promotional campaign that targets first-time buyers.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track New Customers in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New Customers using Databox, follow these steps:

  1. 1
    Connect Shopify that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New Customers on the Performance screen
  6. 6
    Get New Customers performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New Customers
Shopify integration with Databox Track New Customers from Shopify in Databox GET STARTED

Shopify New Customers included in Dashboard Templates 1

  • Live view

    E-commerce Audience & Customers Overview (Shopify + GA4)

    Unlock e-commerce insights with our Shopify + Google Analytics 4 dashboard. Monitor Audience Overview, Sessions, Sales, Bounce Rate, and Customers Overview for data-driven decisions.

    Shopify Google Analytics 4

Shopify New Customers included in Report Templates 2

  • Details

    Shopify Advanced Report Template 

    Use this Shopify advanced report to share high-level and in-depth metrics of your ecommerce store performance. Present key metrics like Orders, Net Sales, New Customers, and more.

    Shopify
  • Details

    Shopify Report Template

    Use this Shopify report to share important ecommerce performance metrics around orders, sales, products, customers, and more.

    Shopify

Basics

  • Description
    The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period.
  • Category
    Ecommerce
  • Subcategory
    Customers
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    Yes
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
  • API Endpoint
    https://{shopname}.myshopify.com/admin/api/{api_version}/customers.json
  • Values for metric ‘New Customers’ too high

    For the Shopify metric ‘New Customers’ Databox pulls in all customers created within the selected period (Date Range), and that also includes customers who did not make any purchases.

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