Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Billing Country.
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To track Gross Sales by Billing Country using Databox, follow these steps:
Unlock e-commerce insights with our Shopify + Google Analytics 4 dashboard. Monitor Audience Overview, Sessions, Sales, Bounce Rate, and Customers Overview for data-driven decisions.
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
Equates to Product Selling Price x Ordered Quantity on during specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
Number of taxes associated with a sale or return during specified date range.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range split up by Billing Country.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during specified Date Range split up by Tag.
The Orders metric on Shopify represents the total number of purchases completed by customers, providing insights into sales performance, customer behavior and trends.
The Net Quantity by Top products metric provides insight into the overall sales performance of a store's top products by tracking the total quantity sold versus the quantity returned or canceled, resulting in a net quantity sold.
The Orders by New vs returning customers metric compares the number of orders made by new customers to those made by returning customers. It helps track customer loyalty, acquisition efforts, and sales growth potential.
The Quantity by Product Vendor metric indicates the total number of units sold for each product vendor in a given time period. It helps determine which vendors are most successful and which products are driving sales.