Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Billing City.
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To track Gross Sales by Billing City using Databox, follow these steps:
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
Discounts (POS) metric measures the amount of money saved on purchases made using a discount code or promotion in Shopify's Point of Sale (POS) system. It helps track the success of sales promotions and evaluates the impact of discounts on revenue.
The Net Sales by Billing City metric shows the total revenue earned by a store based on the location of the customer's billing address, providing insights into the store's geographical revenue distribution.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during specified Date Range split up by Product Vendor.
The Net Quantity by Top products metric provides insight into the overall sales performance of a store's top products by tracking the total quantity sold versus the quantity returned or canceled, resulting in a net quantity sold.
The Orders by New vs returning customers metric compares the number of orders made by new customers to those made by returning customers. It helps track customer loyalty, acquisition efforts, and sales growth potential.
Number of Taxes associated with a Sale or return during the specified Date Range split up by Billing Country
Number of Shipping Charges associated with a Sale or return during the specified Date Range split up by Billing Country
This metric allows Shopify store owners to track the effectiveness of their discount campaigns based on the location of the customer's billing city. It provides insights on which cities are responding well to discounts and can aid in targeting future promotions.