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ARR stands for Annual Recurring Revenue, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.

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  • About
  • Tech details
What is "ARR"?
ARR stands for Annual Recurring Revenue and is a key metric for subscription-based businesses. It represents the predictable and recurring revenue stream generated by an organization's subscription sales over a 12-month period. ARR is a vital metric used to understand the company's financial performance and growth potential, aiding decision-making processes and directing investment by quantifying the total value of subscription contracts annually. It is calculated by multiplying the average monthly recurring revenue (MRR) by 12. We calculate ARR using all currently "active" and "past due" subscriptions, as well as already "canceled" subscriptions that will end in the future. We subtract all discounts on those subscriptions. When calculating the value, we exclude (1) "canceled" trial subscriptions, (2) "canceled" subscriptions from customers currently with "active" or "past due" subscriptions, (3) "canceled" subscriptions that were canceled within the first 31 days after becoming "active," (4) "canceled" subscriptions due to delinquent customers, (5) "canceled" subscriptions with cancellation reason "payment_failed," and (6) "canceled" subscriptions with the latest invoice status different from "paid."
Example: Tracking ARR for a SaaS company to determine the annual revenue generated from subscription-based services like software licensing fees, support, and maintenance.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track ARR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARR using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARR on the Performance screen
  6. 6
    Get ARR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARR
Stripe integration with Databox Track ARR from Stripe in Databox GET STARTED

Stripe ARR included in Dashboard Templates 1

  • Live view

    Stripe MRR & Subscriptions Overview

    Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.

    Stripe

Stripe ARR included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

Basics

  • Description
    ARR stands for Annual Recurring Revenue, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
  • Category
    Payment Processing
  • Subcategory
    ARR
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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