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Stripe MRR Downgrades by Previous Plan Name

MRR Downgrades by Previous Plan Name measures the decrease in monthly recurring revenue due to customers downgrading their subscription plan, based on their previous plan tier.

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MRR Downgrades by Previous Plan Name 2.190,879 Start tracking this metric
  • About
  • Tech details
  • Notes
What is "MRR Downgrades by Previous Plan Name"?
The MRR Downgrades by Previous Plan Name metric measures the total decrease in Monthly Recurring Revenue (MRR) from customers who have downgraded their subscription plan to a lower-tier plan compared to their previous plan. This helps businesses understand which plans are driving the most downgrades and identify opportunities to improve their product offerings or pricing strategy to minimize revenue losses.
Example: The MRR Downgrades by Previous Plan Name metric can help a SaaS company track how many customers downgraded from their "Premium" plan to their "Basic" plan in a given month, allowing them to make data-driven decisions on pricing and features.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track MRR Downgrades by Previous Plan Name in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track MRR Downgrades by Previous Plan Name using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put MRR Downgrades by Previous Plan Name on the Performance screen
  6. 6
    Get MRR Downgrades by Previous Plan Name performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of MRR Downgrades by Previous Plan Name
Stripe integration with Databox Track MRR Downgrades by Previous Plan Name from Stripe in Databox GET STARTED

Basics

  • Description
    MRR Downgrades by Previous Plan Name measures the decrease in monthly recurring revenue due to customers downgrading their subscription plan, based on their previous plan tier.
  • Category
    Payment Processing
  • Subcategory
    MRR
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
  • API Endpoint
    https://api.stripe.com/v1/events
  • The usage and limitations of the ‘Upgrades’ and ‘Downgrades’ Stripe metrics

    Usage
    Upgrades or downgrades are tracked when they actually happen. For example, if a user moved from PlanA ($59) to PlanB ($119) today, an upgrade of $60 will be tracked. The same logic will apply to downgrades.

    In cases where the user would switch back and forth, every upgrade and downgrade would be tracked and would influence the upgrade or downgrade amount in Databox. Therefore, Databox suggests using the Calculated Metrics to track the Net New Upgrade or Downgrade values.

    Below is an example of the MRR Upgrades metric and the same logic will apply for other Upgrades and Downgrades metrics.

    Net New MRR Upgrades = MRR Upgrades – MRR Downgrades

    Limitation
    To calculate upgrades, downgrades, and reactivations we use the /events endpoint. In accordance with the Stripe API documentation, Databox can collect only 30 days of historical data through this API endpoint.
    For example, if an upgrade occurred 31 days ago, it would not be pushed to and visible in Databox today.

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