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Stripe New MRR

New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.

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New MRR 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "New MRR"?
New MRR (Monthly Recurring Revenue) is a metric used to track the net increase in monthly revenue. By measuring New MRR, businesses can assess the effectiveness of their acquisition and retention strategies, and identify opportunities for growth. We calculate New MRR by considering all 'active,' 'past due,' and 'canceled' subscriptions created within the selected date range. For currently 'active' subscriptions, we save the data based on their 'created' date. For subscriptions that are currently either 'past due' or 'canceled,' we save the data based on the date when they transitioned to 'active.' In the case of subscriptions that transitioned from 'trial' to 'active,' we save the data based on their 'trial_end' date. Additionally, we subtract all applicable discounts from these subscriptions. We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as 'trial' subscriptions that later transitioned to 'active' subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments.
Example: Example: Tracking the monthly revenue growth of a subscription-based meal delivery service as they acquire new customers and expand their offerings.

Visualizations

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    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track New MRR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New MRR using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New MRR on the Performance screen
  6. 6
    Get New MRR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New MRR
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Stripe integration with Databox Track New MRR from Stripe in Databox GET STARTED

Stripe New MRR included in Dashboard Templates 1

  • Live view

    SaaS Leadership Dashboard (Stripe + Xero + HubSpot)

    Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and Xero. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.

    Stripe Mixpanel HubSpot CRM Xero Google Analytics 4

Stripe New MRR included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

Basics

  • Description
    New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
  • Category
    Payment Processing
  • Subcategory
    MRR
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    event Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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