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Facebook Ads Purchases

Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.

With Databox you can track all your metrics from various data sources in one place.

Purchases 2.190,879

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About
Technical Details

The Purchases metric tracks the number of completed purchases made by users who clicked on or viewed your Facebook ad. This metric measures the ultimate goal of any ecommerce business: conversion. By analyzing this metric, businesses can evaluate the effectiveness of their ad campaigns in driving purchases and optimizing their strategy to increase sales.

Example: Purchases metric can help an online store identify how many sales were generated as a result of their Facebook advertising campaigns, allowing them to measure the ROI and adjust their strategy accordingly.

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.

How to track Purchases in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchases using Databox, follow these steps:

1
Connect Facebook Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Purchases on the Performance screen
6
Get Purchases performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Purchases

Goals

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