Databox

Facebook Ads Purchases

Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.

With Databox you can track all your metrics from various data sources in one place.

Purchases 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchases"?
The Purchases metric tracks the number of completed purchases made by users who clicked on or viewed your Facebook ad. This metric measures the ultimate goal of any ecommerce business: conversion. By analyzing this metric, businesses can evaluate the effectiveness of their ad campaigns in driving purchases and optimizing their strategy to increase sales.
Example: Purchases metric can help an online store identify how many sales were generated as a result of their Facebook advertising campaigns, allowing them to measure the ROI and adjust their strategy accordingly.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Purchases in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchases using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchases on the Performance screen
  6. 6
    Get Purchases performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchases
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Purchases from Facebook Ads in Databox GET STARTED

Facebook Ads Purchases included in Dashboard Templates 1

  • Live view

    WooCommerce Paid Ads Performance (Google Ads + Facebook Ads)

    Facebook Ads WooCommerce Google Ads

Facebook Ads Purchases included in Report Templates 2

  • Details

    Facebook Ads Report Template

    Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.

    Facebook Ads
  • Details

    🎯 Paid Advertising Report Template

    Analyze ad spend, conversions, ROAS, and more across Google, Facebook, and LinkedIn Ads. Built for CMOs, performance marketers, and growth teams to optimize campaign performance and maximize ROI.

    Google Ads LinkedIn Ads Facebook Ads

General

  • Description
    Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
  • Category
    Advertising
  • Subcategory
    Purchases
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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