Purchase Revenue is a metric that shows the total amount of revenue generated from online purchases made on a website or app.
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Used to show a simple Metric or to draw attention to one key number.
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Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.
Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.
The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.
The percentage of Users who triggered any Conversion Event.
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.
Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
Average Purchase Revenue is a metric in Google Analytics 4 that measures the average revenue generated per transaction. It helps businesses understand the value of each purchase and identify opportunities to increase revenue per customer.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.
Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.
Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
The Add to Cart metric measures the number of times users have clicked on the "Add to Cart" button on an ad or product page, indicating their interest in purchasing a product.
The Ads to Cart Conversion Value is a metric that measures the total amount of revenue generated from purchases made by users who added items to their cart after clicking on your Facebook ad.
Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.
Total Calls is a CallRail metric that tracks the total number of calls received through your CallRail tracking numbers.
Conversions metric represents the number of times a user completes a desired action after clicking on your Bing Ads campaign, such as making a purchase or filling out a form.
The Spend metric in BingAds refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
Total Sales is a metric that represents the overall revenue generated from all products or services sold by a business within a specific period.
Net Sales represents the total revenue generated from the sale of products or services, less any discounts, returns, or refunds.
The Orders Placed metric indicates the total number of orders that have been successfully placed by customers on an online store.
New Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
Gross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
The All Conversions metric is a measure of all desired actions taken by users on your website after clicking an ad, including purchases, form submissions, and phone calls.
The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.
Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.
Deals Closed Won is the total number of sales deals that have been successfully closed and won within a given time period, indicating the effectiveness of the sales team in converting potential customers into paying customers.
Deals Closed Lost is a metric that measures the number of deals that have been fully progressed through the sales cycle but ultimately did not result in a sale or were lost to a competitor.
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