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Facebook Ads Purchase ROAS (Return on Ad Spend)

Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.

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Purchase ROAS (Return on Ad Spend) 2.190,879

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About
Technical Details

Purchase ROAS is a performance measurement metric used in Facebook advertising campaigns that calculates how much revenue a business generates for every dollar spent on ads. This metric is calculated by dividing the total revenue generated from purchases by the amount of money spent on ads. A high ROAS indicates that the campaign is generating more revenue than it costs, while a low ROAS indicates that the ads are not generating enough return on investment. By measuring Purchase ROAS, advertisers can optimize their ad spend to maximize revenue and profit.

Example: A company running a Facebook Ads campaign to sell a new product can use the Purchase ROAS metric to measure the revenue generated from ad spend during a specific time period, allowing them to adjust their strategy and optimize future spending.

This metric has one or more equivalents:

Return On Ad Spend

Purchase ROAS (Return on Ad Spend)

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How to track Purchase ROAS (Return on Ad Spend) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) using Databox, follow these steps:

1
Connect Facebook Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Purchase ROAS (Return on Ad Spend) on the Performance screen
6
Get Purchase ROAS (Return on Ad Spend) performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend)

Goals

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