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Facebook Ads Purchases Conversion Value

Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.

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Purchases Conversion Value 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Purchases Conversion Value"?
The Purchases Conversion Value metric is a Facebook Ads metric that provides information on the total value of transactions generated from ads. It calculates the total purchase revenue generated from users who clicked on an ad and then completed a transaction on the website. This metric is essential for measuring the effectiveness of advertising campaigns as it provides insights into the monetary return on advertising spend. It is valuable for optimizing ad campaigns towards higher-value conversions and maximizing ROI.
Example: A beauty e-commerce brand uses Purchases Conversion Value to measure the total revenue generated from its Facebook Ads campaign within a certain period. This helps them make decisions on ad spend, target audience, and optimizing the campaign for better results.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Purchases Conversion Value in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchases Conversion Value using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchases Conversion Value on the Performance screen
  6. 6
    Get Purchases Conversion Value performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchases Conversion Value
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Facebook Ads integration with Databox Track Purchases Conversion Value from Facebook Ads in Databox GET STARTED

Facebook Ads Purchases Conversion Value included in Dashboard Templates 2

  • Live view

    E-commerce Ads Performance (Google Ads + Facebook Ads + Shopify)

    Shopify Facebook Ads Google Ads
  • Live view

    Facebook Ads Campaign for Ecommerce

    This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.

    Facebook Ads

Basics

  • Description
    Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
  • Category
    Advertising
  • Subcategory
    metrics.conversions_from_interactions_rate
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v21.0/{adAccountId}/insights

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