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Facebook Ads Adds to Cart

The Add to Cart metric measures the number of times users have clicked on the "Add to Cart" button on an ad or product page, indicating their interest in purchasing a product.

With Databox you can track all your metrics from various data sources in one place.

Adds to Cart 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Adds to Cart"?
Adds to Cart is a Facebook advertising metric that represents the total number of times a user added items to their shopping cart from your website or app after clicking on your ad. This metric indicates the effectiveness of your ads in driving users to consider purchasing your products, providing insight into the performance of your product pages and checkout process. It can help you optimize your ad campaigns and website for increased conversions and revenue.
Example: A fashion brand wants to track how many users add items to their shopping cart from a specific Facebook Ad campaign promoting their new fall collection. The Adds to Cart metric allows them to measure how effective the campaign is at driving user engagement and potential sales.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Adds to Cart in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Adds to Cart using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Adds to Cart on the Performance screen
  6. 6
    Get Adds to Cart performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Adds to Cart
Facebook Ads integration with Databox Track Adds to Cart from Facebook Ads in Databox GET STARTED

Facebook Ads Adds to Cart included in Dashboard Templates 1

  • Live view

    Facebook Ads Conversions Overview

    Facebook Ads: Account Overview. View metrics: spend, clicks, impressions, add to cart, purchases value, roars, average cpc, cost/conversion, ctr

    Facebook Ads

Facebook Ads Adds to Cart included in Report Templates 1

  • Details

    Facebook Ads Report Template

    Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.

    Facebook Ads

Basics

  • Description
    The Add to Cart metric measures the number of times users have clicked on the "Add to Cart" button on an ad or product page, indicating their interest in purchasing a product.
  • Category
    Advertising
  • Subcategory
    Cart
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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