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The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.

With Databox you can track all your metrics from various data sources in one place.

ARPPU 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "ARPPU"?
ARPPU (Average Revenue Per Paying User) is a key metric for measuring revenue generated from paying customers in a given time period. It is calculated by dividing the total revenue generated from paying customers by the number of paying users. ARPPU provides insight into the spending habits of paying customers and can help businesses understand the value they provide to their customers. It can be used to evaluate pricing strategies, customer retention efforts, and overall revenue growth. Overall, ARPPU is a valuable metric that can help businesses optimize their monetization strategies.
Example: ARPPU can give insight into how much revenue is generated per paying user over a specific period of time. For example, if a mobile gaming app has an ARPPU of $5 for the month of February, this means that on average each paying user spent $5 on in-app purchases during that month.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track ARPPU in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU on the Performance screen
  6. 6
    Get ARPPU performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU
Google Analytics 4 integration with Databox Track ARPPU from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 ARPPU included in Dashboard Templates 2

  • Live view

    Website Awareness Overview

    Google Analytics 4
  • Live view

    Google Analytics 4 Ecommerce Overview

    Google Analytics 4 dashboard template which will give you insights about your Transactions and Revenue, conversion rates and more.

    Google Analytics 4

Google Analytics 4 ARPPU included in Report Templates 1

  • Details

    Google Analytics 4 Report Template

    Use this Google Analytics 4 report to analyze and share insights into website engagement, audience behavior, and content marketing efforts.

    Google Analytics 4

Basics

  • Description
    The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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