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TikTok Ads Conversion

The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.

With Databox you can track all your metrics from various data sources in one place.

Conversion 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Conversion"?
The conversion metric in TikTokAds measures the number of times users take a specific action after seeing or interacting with an ad. This action could be anything from downloading an app, making a purchase, filling out a form, or visiting a website. The conversion metric allows advertisers to track the effectiveness of their ad campaigns and adjust them to improve performance. By analyzing conversion data, advertisers can optimize their targeting, messaging, and creative to drive greater engagement and achieve their desired business outcomes.
Example: A skincare brand wants to measure how many people viewed their ad and proceeded to purchase a product. They use the Conversion metric to track the number of completed purchases directly attributed to the ad.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Conversion in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion on the Performance screen
  6. 6
    Get Conversion performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion
TikTok Ads integration with Databox Track Conversion from TikTok Ads in Databox GET STARTED

TikTok Ads Conversion included in Dashboard Templates 1

  • Live view

    TikTok Ads Account Overview

    Get a high level overview of the performance of your TikTok Ads account.

    TikTok Ads

TikTok Ads Conversion included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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