Track all of your key business metrics from one screen
GET STARTED
TikTok Ads Account Overview
Get a high level overview of the performance of your TikTok Ads account.
TikTok Ads
Conversion
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Conversion"?
The conversion metric in TikTokAds measures the number of times users take a specific action after seeing or interacting with an ad. This action could be anything from downloading an app, making a purchase, filling out a form, or visiting a website. The conversion metric allows advertisers to track the effectiveness of their ad campaigns and adjust them to improve performance. By analyzing conversion data, advertisers can optimize their targeting, messaging, and creative to drive greater engagement and achieve their desired business outcomes.
Example: A skincare brand wants to measure how many people viewed their ad and proceeded to purchase a product. They use the Conversion metric to track the number of completed purchases directly attributed to the ad.
Visualizations
-
Number
Used to show a simple Metric or to draw attention to one key number.
How to track Conversion in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion using Databox, follow these steps:
-
1Connect TikTok Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Conversion on the Performance screen
-
6Get Conversion performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Conversion
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
TikTok Ads Conversion included in Dashboard Templates 1
TikTok Ads Conversion included in Report Templates 1
-
Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
General
-
DescriptionThe Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
-
CategoryAdvertising
Specification
-
Metric Typegeneral
-
DimensionalNo
-
Decimal DigitsNo
-
Currency UnitsNo
-
GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from 36 months ago to now.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Cumulative GraphYes
-
Favorable Trendincreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksYes
Related Metrics
-
Snapchat Ads
Amount Spent
Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
-
TikTok Ads
Total Cost
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
-
TikTok Ads
Impressions
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
-
TikTok Ads
Clicks
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
-
TikTok Ads
Clicks (All)
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
-
Facebook Ads
Purchases
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
-
Facebook Ads
Purchases Conversion Value
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
-
Instagram Business
Total Followers
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
-
Klaviyo
Subscribed to List
The Subscribed to List metric measures the number of people who have opted in to receive emails from your specific mailing list.
-
Google Analytics 4
Session Conversion Rate
The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.
-
Google Analytics 4
Transactions
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
-
Google Analytics 4
Ecommerce Purchases
The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
-
Google Analytics 4
ARPPU
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
-
Google Analytics 4
Total Revenue
Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.
Show all related metrics...
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.