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The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.

With Databox you can track all your metrics from various data sources in one place.

Transactions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Transactions"?
The Transactions metric in Google Analytics 4 measures the total number of completed purchases or transactions that occurred on your website or app. This metric is used to track the effectiveness of your online commerce activities, including the number, value, and frequency of purchases made. By analyzing this data, you can identify trends, track changes over time, and optimize your marketing efforts to increase conversions and revenue. The Transaction metric can also be used in combination with other metrics, such as Average Order Value and Conversion Rate, to gain a more comprehensive understanding of your online commerce performance.
Example: A retail company can use the Transactions metric to measure the number of completed purchases on their website during a specific time period.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Transactions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Transactions using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Transactions on the Performance screen
  6. 6
    Get Transactions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Transactions
Google Analytics 4 integration with Databox Track Transactions from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 Transactions included in Dashboard Templates 1

  • Live view

    Google Analytics 4 Ecommerce Overview

    Google Analytics 4 dashboard template which will give you insights about your Transactions and Revenue, conversion rates and more.

    Google Analytics 4

Basics

  • Description
    The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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