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Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.

With Databox you can track all your metrics from various data sources in one place.

Total Users 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Users"?
The Total Users metric in Google Analytics 4 represents the number of unique users who accessed a website or app within a specified date range. It combines both new and returning users, providing insights into the overall volume of traffic on the site. This metric differs from sessions, which track the number of individual visits to a site, regardless of whether they were made by the same or different users. Total Users can be used to measure the effectiveness of marketing campaigns, monitor user engagement, and identify trends in customer behavior over time.
Example: Total Users metric can be used to measure the overall number of visitors who interacted with a website, app, or specific page during a certain period of time, helping businesses to track their audience growth and user engagement.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Total Users in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Users using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Users on the Performance screen
  6. 6
    Get Total Users performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Users
Google Analytics 4 integration with Databox Track Total Users from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 Total Users included in Dashboard Templates 3

  • Live view

    E-commerce Customers Overview (WooCommerce + GA4)

    This E-commerce Customer Overview dashboard includes WooCommerce and Google Analytics 4 to provide key insights into customer sales performance and audience trends. It includes customer traffic metrics and sales metrics.

    WooCommerce Google Analytics 4
  • Live view

    HubSpot Marketing + GA4 ATTRACT Performance

    This template moves you through the Attract stage by showing your social media follows and reach, blog view performance, and overall visibility trends.

    X (Twitter) HubSpot Marketing SEMrush LinkedIn Company Pages Instagram Business Facebook Pages Google Analytics 4
  • Live view

    Website & Google Business - Goals & Conversions

    This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.

    Google Business Profile Google Analytics 4

Google Analytics 4 Total Users included in Report Templates 3

  • Details

    💯 E-commerce Sales Report Template (Shopify)

    Track GMV, revenue, AOV, conversion rates, and more—powered by data from Shopify and GA4. Designed for e-commerce leaders, marketing teams, and operations managers to drive growth and retention.

    Shopify Stripe Google Analytics 4
  • Details

    Google Analytics 4 Report Template

    Use this Google Analytics 4 report to analyze and share insights into website engagement, audience behavior, and content marketing efforts.

    Google Analytics 4
  • Details

    Google Analytics 4 Advanced Report Template

    Use this GA4 advanced report to share high-level and in-depth metrics of your website performance. Present key insights like Sessions, Pageviews, Audience Behavior, and more.

    Google Analytics 4

General

  • Description
    Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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