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Google Search Console CTR

CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

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  • About
  • Tech details

What Is Click-Through Rate (CTR)

Click-through rate (CTR) is the metric advertisers use to measure how effective an ad or a specific link is in generating user engagement.
It represents the percentage of people who click on a specific link or advertisement, relative to the total number of individuals who view it.

How to Calculate Click-Through Rate (CTR)

You can calculate your CTR by dividing the number of clicks your ad receives by the number of impressions it generates, and then multiplying the result by 100.

The exact formula goes like this:

CTR = (Clicks / Impressions) * 100

For example, if an advertisement is viewed by 1,000 people and receives 50 clicks, the CTR would be 5%.

What Is a Good Click-Through Rate (CTR)

There are a variety of factors that you need to take into account when assessing your CTR and there’s no universal answer you can turn to.

Depending on your advertising channel, industry, business model, ad format and placement, target audience, campaign objective, and similar factors, a good CTR can basically range from 0.5% to 15%.

That said, many marketers turn to benchmark data and competitor numbers to measure their CTR’s efficiency.

Here are some benchmarks for different platforms we pulled out from our product that you might find useful:

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Improve Click-Through Rate (CTR)

The click-through rate (CTR) is one of the first things marketers tend to optimize in their campaigns. After all, if you’re not getting clicks, that persuasive landing page that follows won’t have a chance to convert.

After talking to hundreds of leading marketers in different industries, we compiled a few of the best practices they implement and that you can use in your own campaigns:

  • Use sitelinks to take up more space: If organic traffic is one of your main sources, you should take advantage of sitelinks and get more space in the search results. Sitelinks are the links that show up beneath your meta description and they can often lead to higher CTRs since they help the audience navigate to the section they’re most interested in quicker.
  • Sell the click, not the offer: A lot of marketers rush to present their amazing products immediately in the ad, which may not always be the best tactic. If you’re revealing too much in the ad and your CTR isn’t at a satisfactory level, focus on selling the click instead of the offer. Build up intrigue and persuade the reader to go to the next page to see what your offer is about.
  • Maintain your email list hygiene: While your main worry might be the unsubscribers, don’t overlook the people that stay subscribed but never open your emails. Maintain your email list hygiene by removing the people who haven’t opened the last X number of emails or give them a chance to stay by clicking on a separate link within your next email. To boost CTR, you only want the people who are actually interested in what you have to say.

More resources to help you improve:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR using Databox, follow these steps:

  1. 1
    Connect Google Search Console that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR on the Performance screen
  6. 6
    Get CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Search Console integration with Databox Track CTR from Google Search Console in Databox GET STARTED

Google Search Console CTR included in Dashboard Templates 2

  • Live view

    Brand Awareness Databoard

    Quickly measure your awareness performance in Google Analytics, Google Organic Search and Facebook with this dashboard.

    Google Search Console Facebook Pages
  • Live view

    Google Search Console Performance

    The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.

    Google Search Console

Google Search Console CTR included in Report Templates 2

  • Details

    Google Search Console Report Template

    Use this Google Search Console report to share important SEO insights like position tracking, query rankings, web analytics, and more.

    Google Search Console
  • Details

    Google Search Console Advanced Report Template

    Use this Google Search Console advanced report to share high-level and in-depth metrics of your SEO performance. Present key insights like Impressions, Clicks, CTR, and more.

    Google Search Console

Basics

  • Description
    CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.
  • Category
    SEO
  • Subcategory
    CTR
  • Date Added
    2017-07-13
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://www.googleapis.com/webmasters/v3/sites/{siteUrl}/searchAnalytics/query

Questions? We've got answers.

  • What is a good CTR for Google Ads?

    According to Google Ads Benchmarks for All Companies, the median CTR value is around 3.5%. Technically, anything above this threshold can be considered a good CTR.

    This is based on data in the last 6 months where we observed fluctuations from 3.36% to 3.83%.

    But keep in mind that your specific CTR could be lower and still objectively good, depending on your specific business situation.

  • What is a good CTR for TikTok Ads?

    According to TikTok Ads Benchmarks for All Companies, the median CTR value is around 0.6%. This is also based on data from the previous 5 months, where we’ve seen only minor fluctuations.

    Again, you could see a much different number in your own TikTok Ads performance due to your specific circumstances.

  • What is a good CTR on Facebook Ads?

    According to Facebook Ads Benchmarks for All Companies, the median CTR value is 1.5%.

    This is based on the data from the previous 6 months, in which period we saw fluctuations go between 1.3% and 1.6%. 

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