CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.
With Databox you can track all your metrics from various data sources in one place.
Click-through rate (CTR) is the metric advertisers use to measure how effective an ad or a specific link is in generating user engagement. It represents the percentage of people who click on a specific link or advertisement, relative to the total number of individuals who view it.
You can calculate your CTR by dividing the number of clicks your ad receives by the number of impressions it generates, and then multiplying the result by 100.
The exact formula goes like this:
CTR = (Clicks / Impressions) * 100
For example, if an advertisement is viewed by 1,000 people and receives 50 clicks, the CTR would be 5%.
What Is a Good Click-Through Rate (CTR)
There are a variety of factors that you need to take into account when assessing your CTR and there’s no universal answer you can turn to.
Depending on your advertising channel, industry, business model, ad format and placement, target audience, campaign objective, and similar factors, a good CTR can basically range from 0.5% to 15%.
That said, many marketers turn to benchmark data and competitor numbers to measure their CTR’s efficiency.
Here are some benchmarks for different platforms we pulled out from our product that you might find useful:
If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!
The click-through rate (CTR) is one of the first things marketers tend to optimize in their campaigns. After all, if you’re not getting clicks, that persuasive landing page that follows won’t have a chance to convert.
After talking to hundreds of leading marketers in different industries, we compiled a few of the best practices they implement and that you can use in your own campaigns:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR using Databox, follow these steps:
Quickly measure your awareness performance in Google Analytics, Google Organic Search and Facebook with this dashboard.
This dashboard shows you how your site is performing in organic search results and how that performance is trending by monitoring top performing queries, pages, and your average ranking.
Use this Google Search Console advanced report to share high-level and in-depth metrics of your SEO performance. Present key insights like Impressions, Clicks, CTR, and more.
Use this Google Search Console report to share important SEO insights like position tracking, query rankings, web analytics, and more.
According to Google Ads Benchmarks for All Companies, the median CTR value is around 3.5%. Technically, anything above this threshold can be considered a good CTR.
This is based on data in the last 6 months where we observed fluctuations from 3.36% to 3.83%.
But keep in mind that your specific CTR could be lower and still objectively good, depending on your specific business situation.
According to TikTok Ads Benchmarks for All Companies, the median CTR value is around 0.6%. This is also based on data from the previous 5 months, where we’ve seen only minor fluctuations.
Again, you could see a much different number in your own TikTok Ads performance due to your specific circumstances.
According to Facebook Ads Benchmarks for All Companies, the median CTR value is 1.5%.
This is based on the data from the previous 6 months, in which period we saw fluctuations go between 1.3% and 1.6%.
Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.
Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.
Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.
Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.
Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.
The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.
The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.
New Visitor Sessions measures the number of unique users who visit your website for the first time within a specified time period.
The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.
Blog views is a metric that tracks the number of times a blog post has been viewed by visitors on your website. It helps to measure the effectiveness of your content marketing efforts and the level of engagement with your audience.
Page Views is a metric on HubSpot that measures the number of times a web page has been viewed by visitors. This metric is important in determining the popularity and engagement of a webpage.
The Landing Page Views metric in Hubspot measures the number of times a specific landing page has been viewed by website visitors.
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
Company Home Page Views (desktop) metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels.
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