Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.
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Use this Google Analytics 4 report to analyze and share insights into website engagement, audience behavior, and content marketing efforts.
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.
Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who leave a website without interacting with other pages or elements on the site.
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
Purchase Revenue is a metric that shows the total amount of revenue generated from online purchases made on a website or app.
Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.
Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.
Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.
The Activities Added metric in Pipedrive tracks the number of new activities created by users within a specified time period, providing insight into the level of engagement and productivity of your sales team.
The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.
New Visitor Sessions measures the number of unique users who visit your website for the first time within a specified time period.
The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.
Blog views is a metric that tracks the number of times a blog post has been viewed by visitors on your website. It helps to measure the effectiveness of your content marketing efforts and the level of engagement with your audience.
Page Views is a metric on HubSpot that measures the number of times a web page has been viewed by visitors. This metric is important in determining the popularity and engagement of a webpage.
The Page CTA Clicks metric measures the number of clicks on calls-to-action (CTAs) on a specific web page. It helps to track the effectiveness of CTAs and optimize them for better conversion rates.
The Landing Page Views metric in Hubspot measures the number of times a specific landing page has been viewed by website visitors.
The Landing Page Contacts metric measures the number of unique individuals who have submitted their contact information on a particular landing page on your website or in your marketing campaign.
Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
Company Home Page Views (desktop) metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
The Ads to Cart Conversion Value is a metric that measures the total amount of revenue generated from purchases made by users who added items to their cart after clicking on your Facebook ad.
Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.
Impressions metric represents the number of times a webpage of your site has appeared in search results, regardless of whether or not it was clicked by a user.
CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.
The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.
Total Calls is a CallRail metric that tracks the total number of calls received through your CallRail tracking numbers.
Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
The Subscribed to List metric measures the number of people who have opted in to receive emails from your specific mailing list.
New Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.
Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.
The Calls metric in HubspotCRM tracks the number of phone calls made between contacts and users in your account, allowing you to measure communication and outreach efforts and gather insights on potential sales opportunities.
The Emails Logged metric in HubSpot CRM tracks the number of emails sent and received by your team within the CRM, providing insights into communication activity and engagement with contacts.
The Contacts (Marketing) metric in Hubspot CRM refers to the total number of leads or contacts that have been added to the marketing database, through various channels such as website forms, landing pages, social media, email campaigns, etc. This metric helps evaluate the effectiveness of marketing efforts and indicates the potential customer base.
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