DataboxDatabox Databox

TikTok Ads CPC

CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.

With Databox you can track all your metrics from various data sources in one place.

CPC $0.50 Start tracking this metric
  • About
  • Tech details

What Is Cost per Click (CPC)

Cost per Click (CPC) represents the amount of money an advertiser pays each time a user clicks on their online advertisement.

It’s commonly used in pay-per-click (PPC) advertising models, where advertisers only pay when someone clicks on their ad, as opposed to paying a fixed amount for displaying the ad.

To better understand the CPC of your campaign and its overall performance, it’s best to analyze CPC in conjunction with other advertising metrics like CPM (Cost per Mille) and CPA (Cost per Action).

How to Calculate Cost per Click (CPC)

CPC is calculated by dividing the total cost of a specific advertising campaign by the number of clicks it receives.

The exact formula goes like this:

CPC = Total Cost / Number of Clicks

For example, if an advertiser spends $100 on a campaign and receives 200 clicks, the CPC would be $0.50 ($100 / 200 clicks). This means that the advertiser is paying an average of $0.50 for each click on their ad.

What Is a Good Cost per Click (CPC)

What could be considered a good CPC for one campaign or business may not be the same for another.

Generally speaking, you’ll want to aim for the lowest possible cost as it leads to a higher return on investment (ROI).

One of the best ways to determine whether your CPC is good is to compare it to relevant industry benchmarks – and that’s exactly what we prepared.

Here are some useful benchmarks we pulled out from our Benchmark Groups product:

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Improve Cost per Click (CPC)

If you’ve already covered all the standard best practices in lowering your CPC (e.g., keyword optimization, writing better copy, targeting the right audience, etc.), then it might be time to take a look at what world-class marketers are doing.

After talking to hundreds of industry experts on the topic and going through their methods, we shortlisted a few of the most useful tips you can try out:

  • Lower your bids: This might seem counterintuitive since you’re risking losing the top position, but it’s worth testing. Slightly lowering your bid doesn’t mean you’ll lose a ton of impressions and clicks, but it could lead to a significant reduction in your costs. Many marketers will intentionally aim for the second position on Google Ads for this very reason.
  • Calculate the Estimated Action Rate (EAR): Once you define your campaign target, Facebook’s algorithm will analyze which audiences are most likely to take action and will show you via the Estimated Action Rate (EAR). Take a look at the Estimated Action Rate (EAR) before running your campaigns to see if there’s anything left to optimize that you might’ve overlooked.

More resources to help you improve:

This metric has one or more equivalents:
Facebook Ads integration with Databox CPC (All)
Google AdSense integration with Databox CPC (Cost per Click)
Snapchat Ads integration with Databox Cost per Ad Clicks

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPC using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPC on the Performance screen
  6. 6
    Get CPC performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPC
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track CPC from TikTok Ads in Databox GET STARTED

TikTok Ads CPC included in Dashboard Templates 1

  • Live view

    TikTok Ads Account Overview

    Get a high level overview of the performance of your TikTok Ads account.

    TikTok Ads

TikTok Ads CPC included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
  • Category
    Advertising
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

Questions? We've got answers.

  • What affects CPC?

    Some of the main factors that affect CPC include industry competition, keyword relevance, ad quality, ad position, targeting, Quality Score, ad format, ad extensions, and bidding strategy.

  • What should max CPC be?

    There’s no one right answer to this. In general, if your CPC is so high that you’re not generating a positive ROI on your campaign, you need to find ways to lower it. 

    On some PPC platforms (e.g., Google Ads), you can define a maximum CPC that you’re willing to pay to avoid overspending.

  • Does low CTR increase CPC?

    No, a low click-through rate (CTR) doesn’t directly increase your CPC. CTR measures the percentage of people who click on your ad after seeing it, and it’s used to evaluate the ad’s effectiveness, whereas your CPC is determined through an auction-based system.

Related Metrics

Show all related metrics...

Track all of your key business metrics from one screen

GET STARTED
Databox app preview