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Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Reach 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Reach"?
Reach is a metric that measures the unique number of people who have seen your Facebook ad. It tells you how many people in your target audience have been exposed to your ad on their Facebook newsfeed or sponsored posts. It includes both organic and paid reach and is an important metric to track as it helps you understand the potential impact and effectiveness of your ad. Reach can also help you optimize your ad targeting, budget and bidding strategies to ensure that your ads reach the right audience and generate the desired results.
Example: A pet food company uses Reach to determine the number of unique users who saw their sponsored post about a new product in a specific geographic area.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Reach in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach on the Performance screen
  6. 6
    Get Reach performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach
Facebook Ads integration with Databox Track Reach from Facebook Ads in Databox GET STARTED

Facebook Ads Reach included in Dashboard Templates 1

  • Live view

    Facebook Ads Campaign for Ecommerce

    This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.

    Facebook Ads

Facebook Ads Reach included in Report Templates 1

  • Details

    Facebook Ads Report Template

    Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.

    Facebook Ads

Basics

  • Description
    Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
  • Category
    Advertising
  • Subcategory
    Reach
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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