Facebook Ads
Reach Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenThis databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Snapchat Ads
Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
TikTok Ads
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
Facebook Ads
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
Facebook Ads
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Facebook Ads
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
Facebook Ads
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
Facebook Ads
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
Facebook Ads
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
Facebook Ads
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Facebook Ads
Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry.
Instagram Business
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
Instagram Business
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
HubSpot Marketing
Page Views is a metric on HubSpot that measures the number of times a web page has been viewed by visitors. This metric is important in determining the popularity and engagement of a webpage.
Facebook Pages
Page Reach refers to the number of unique users who have viewed the content on a Facebook Page, including posts and other updates, over a specific period of time.
Facebook Pages
The Page Impressions metric measures how many times a Facebook Page or post has been viewed, including both organic and paid views. It indicates the overall reach and engagement of a Page.
Facebook Pages
Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.
Facebook Pages
Post Reach - Paid is the number of people who saw your post due to paid promotion, such as a boosted post or advertisement, on Facebook.
Facebook Pages
Post Impressions is the number of times a post is displayed in a person's Facebook News Feed or on a page, whether it was clicked on or not.
Facebook Pages
Post Impressions - Paid is the number of times your Facebook post was seen by people through paid promotion, including ads. It helps track the reach of your content to a targeted audience.
Facebook Pages
The 3-Second Video Views metric measures how many times a video was viewed for at least 3 seconds, indicating initial engagement with the content.
Facebook Pages
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
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