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Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.

With Databox you can track all your metrics from various data sources in one place.

Impressions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions"?
Impressions measures the number of times a post from your Instagram Business account was viewed, regardless of whether the viewer was unique or not. It provides an idea of the reach and impact of your content. This metric helps businesses to understand how many times their posts have appeared on users' screens, allowing them to assess their content strategy and make adjustments if necessary.
Example: A makeup brand can use Impressions to see how many times their sponsored post appeared on user's feeds in a given time period.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions on the Performance screen
  6. 6
    Get Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions
Instagram Business integration with Databox Track Impressions from Instagram Business in Databox GET STARTED

Instagram Business Impressions included in Dashboard Templates 1

  • Live view

    Instagram Business Post Performance

    This template looks at the actions and performance of your posts. It will help you or your team focus on what matters - engaging more followers.

    Instagram Business

Instagram Business Impressions included in Report Templates 1

  • Details

    Instagram Advanced Report Template

    Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.

    Instagram Business

Basics

  • Description
    Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
  • Category
    Social Media
  • Subcategory
    Impressions
  • Date Added
    2018-05-06
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{accountId}/insights

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