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Social Media Overview
Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
Instagram Business
Impressions
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Impressions"?
Impressions measures the number of times a post from your Instagram Business account was viewed, regardless of whether the viewer was unique or not. It provides an idea of the reach and impact of your content. This metric helps businesses to understand how many times their posts have appeared on users' screens, allowing them to assess their content strategy and make adjustments if necessary.
Example: A makeup brand can use Impressions to see how many times their sponsored post appeared on user's feeds in a given time period.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Impressions in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions using Databox, follow these steps:
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1Connect Instagram Business that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Impressions on the Performance screen
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6Get Impressions performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Impressions
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Instagram Business Impressions included in Dashboard Templates 1
Instagram Business Impressions included in Report Templates 1
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Details
Instagram Advanced Report Template
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
General
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DescriptionImpressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
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CategorySocial Media
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SubcategoryImpressions
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Date Added2018-05-06
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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Instagram Business
Reach
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
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Instagram Business
Profile Visits
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
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Instagram Business
Website Clicks
Website Clicks is a metric in Instagram Business that measures the number of clicks on a link to your website from your Instagram profile or posts. It helps in measuring the effectiveness of driving traffic to your website.
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Instagram Business
Likes
The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.
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Instagram Business
Shares
Shares metric shows how many times your content was shared by users on their own profiles. It helps to gauge the virality and reach of your posts.
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Instagram Business
Comments
The Comments metric on Instagram measures the number of times users have interacted with a post by leaving a comment, indicating engagement and creating opportunities for conversations and connections.
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Instagram Business
Saved
The Saved metric on Instagram measures the number of times users have saved your posts to view later. It indicates the level of interest and engagement your content is generating.
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Instagram Business
Interactions
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
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Instagram Business
Accounts Engaged
Accounts Engaged is a metric that measures the total number of unique accounts that have interacted with your Instagram Business account within a specific time frame, including likes, comments, and shares.
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Facebook Ads
Reach
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
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Facebook Ads
Impressions
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
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Facebook Ads
Amount Spent
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
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Facebook Ads
3-Second Video Views
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
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Facebook Ads
Post Engagement
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
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Facebook Ads
Post Reactions
Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry.
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Facebook Pages
Page Reach
Page Reach refers to the number of unique users who have viewed the content on a Facebook Page, including posts and other updates, over a specific period of time.
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Facebook Pages
Page Reach - Organic
Page Reach - Organic is the number of unique people who saw your posts through non-paid distribution, such as appearing on their News Feed or visiting your Page.
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Facebook Pages
Page Impressions
The Page Impressions metric measures how many times a Facebook Page or post has been viewed, including both organic and paid views. It indicates the overall reach and engagement of a Page.
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Facebook Pages
Post Reach
Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.
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Facebook Pages
Post Reach - Organic
Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.
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Facebook Pages
Post Reach - Paid
Post Reach - Paid is the number of people who saw your post due to paid promotion, such as a boosted post or advertisement, on Facebook.
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Facebook Pages
Post Impressions
Post Impressions is the number of times a post is displayed in a person's Facebook News Feed or on a page, whether it was clicked on or not.
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Facebook Pages
Post Impressions - Organic
Post Impressions - Organic metric refers to the number of times a Facebook post was shown to users organically, meaning without paid promotion. It indicates engagement level and the potential reach of the post among users who follow the page or those whom their followers shared the post with.
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Facebook Pages
3-Second Video Views
The 3-Second Video Views metric measures how many times a video was viewed for at least 3 seconds, indicating initial engagement with the content.
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Facebook Pages
Post Engagements
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
Show all related metrics...
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