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Instagram Business
Interactions
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Interactions"?
Interactions is a key metric on Instagram that measures the total number of actions taken on your content. It includes likes, comments, saves, shares, and any other form of engagement with your posts. A high interaction rate indicates that your content is resonating with your audience and can lead to increased visibility and growth on the platform. Monitoring this metric is crucial for understanding the effectiveness of your Instagram marketing efforts.
Example: A fashion brand can track Interactions metric to see how many likes, comments, and story views their latest product launch received to gauge audience engagement.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Interactions in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Interactions using Databox, follow these steps:
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1Connect Instagram Business that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Interactions on the Performance screen
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6Get Interactions performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Interactions
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionInteractions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
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SubcategoryInteractions
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Date Added2018-05-06
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Cumulative SupportYes
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UnitsNo
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Granularitiesdaily, weekly, monthly, yearly, quarterly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://graph.facebook.com/v21.0/{accountId}/insights
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