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The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.

With Databox you can track all your metrics from various data sources in one place.

Likes 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Likes"?
The Likes metric on Instagram measures the number of times users have interacted with a post by tapping the heart icon to indicate their approval or support. It is a key engagement indicator, reflecting the level of interest or popularity of a post. Likes can help businesses understand which content resonates with their audience and can inform future content strategies and marketing efforts.
Example: A makeup brand uses the Likes metric to track engagement on their posts featuring new product launches. They analyze the data to determine the popularity of each product and tailor their marketing strategy accordingly.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Likes in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Likes using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Likes on the Performance screen
  6. 6
    Get Likes performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Likes
Instagram Business integration with Databox Track Likes from Instagram Business in Databox GET STARTED

Basics

  • Description
    The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.
  • Subcategory
    Likes
  • Date Added
    2018-05-06
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{accountId}/insights

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