The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.
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The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
Website Clicks is a metric in Instagram Business that measures the number of clicks on a link to your website from your Instagram profile or posts. It helps in measuring the effectiveness of driving traffic to your website.
Shares metric shows how many times your content was shared by users on their own profiles. It helps to gauge the virality and reach of your posts.
The Comments metric on Instagram measures the number of times users have interacted with a post by leaving a comment, indicating engagement and creating opportunities for conversations and connections.
The Saved metric on Instagram measures the number of times users have saved your posts to view later. It indicates the level of interest and engagement your content is generating.
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Accounts Engaged is a metric that measures the total number of unique accounts that have interacted with your Instagram Business account within a specific time frame, including likes, comments, and shares.
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
Page Reach - Organic is the number of unique people who saw your posts through non-paid distribution, such as appearing on their News Feed or visiting your Page.
Page Impressions - Organic refers to the number of times your Facebook Page was seen by users who found it via organic reach, meaning without any paid promotion. It gives insight into the overall reach and popularity of your Page.
Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.
Post Impressions is the number of times a post is displayed in a person's Facebook News Feed or on a page, whether it was clicked on or not.
Post Impressions - Organic metric refers to the number of times a Facebook post was shown to users organically, meaning without paid promotion. It indicates engagement level and the potential reach of the post among users who follow the page or those whom their followers shared the post with.
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
Number of New Tweets Released during the specified Date Range. No historical data is available from before the initial connection. Twitter does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change.
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