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Social Media Overview
Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
Facebook Pages
Page Impressions
The Page Impressions metric measures how many times a Facebook Page or post has been viewed, including both organic and paid views. It indicates the overall reach and engagement of a Page.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Page Impressions"?
Page Impressions metric on Facebook measures the total number of times a Facebook Page was seen by users, including both organic and paid impressions. It includes multiple views by the same user and counts both on-page and off-page impressions. It helps Page owners to understand the popularity and reach of their content, and to monitor the effectiveness of their marketing strategies on the platform.
Example: A business can track the success of their paid advertising campaign by monitoring the increase in Page Impressions, indicating how many users have seen the ad and potentially engaged with it.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Page Impressions in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Page Impressions using Databox, follow these steps:
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1Connect Facebook Pages that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Page Impressions on the Performance screen
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6Get Page Impressions performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Page Impressions
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Facebook Pages Page Impressions included in Dashboard Templates 1
Facebook Pages Page Impressions included in Report Templates 1
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Details
Organic Social Report Template
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
General
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DescriptionThe Page Impressions metric measures how many times a Facebook Page or post has been viewed, including both organic and paid views. It indicates the overall reach and engagement of a Page.
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CategorySocial Media
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SubcategoryImpressions page
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Date Added2015-04-28
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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Facebook Pages
Page Reach
Page Reach refers to the number of unique users who have viewed the content on a Facebook Page, including posts and other updates, over a specific period of time.
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Facebook Pages
Page Reach - Organic
Page Reach - Organic is the number of unique people who saw your posts through non-paid distribution, such as appearing on their News Feed or visiting your Page.
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Facebook Pages
Post Reach
Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.
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Facebook Pages
Post Reach - Organic
Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.
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Facebook Pages
Post Reach - Viral
Post Reach - Viral is the number of unique people who saw your post when it was shared by someone else, either by liking, commenting or sharing it.
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Facebook Pages
Post Reach - Paid
Post Reach - Paid is the number of people who saw your post due to paid promotion, such as a boosted post or advertisement, on Facebook.
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Facebook Pages
Post Impressions
Post Impressions is the number of times a post is displayed in a person's Facebook News Feed or on a page, whether it was clicked on or not.
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Facebook Pages
Post Impressions - Organic
Post Impressions - Organic metric refers to the number of times a Facebook post was shown to users organically, meaning without paid promotion. It indicates engagement level and the potential reach of the post among users who follow the page or those whom their followers shared the post with.
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Facebook Pages
Post Impressions - Viral
Post Impressions - Viral indicates the number of times your post was seen by people who saw it from a friend sharing, commenting, or liking your post.
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Facebook Pages
Post Impressions - Paid
Post Impressions - Paid is the number of times your Facebook post was seen by people through paid promotion, including ads. It helps track the reach of your content to a targeted audience.
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Facebook Pages
Page Views
Page Views is a metric that measures the total number of times a specific Facebook page has been viewed, including both organic and paid visits. It provides insights into the popularity and reach of a page.
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Facebook Pages
3-Second Video Views
The 3-Second Video Views metric measures how many times a video was viewed for at least 3 seconds, indicating initial engagement with the content.
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Facebook Pages
Post Engagements
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
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Facebook Ads
Reach
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
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Facebook Ads
Impressions
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
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Facebook Ads
Amount Spent
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
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Facebook Ads
Clicks (All)
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
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Facebook Ads
Link Clicks
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
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Facebook Ads
Post Engagement
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
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Instagram Business
Reach
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
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Instagram Business
Impressions
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
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HQ: Boston, MA, USA
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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