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Page Reach refers to the number of unique users who have viewed the content on a Facebook Page, including posts and other updates, over a specific period of time.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Page Reach using Databox, follow these steps:
Facebook dashboard template provides you with insights about page views, likes post reach which will help you to know more about page followers.
Use this Facebook Pages advanced report to share high-level and in-depth metrics of your Facebook performance. Present key metrics like Post Performance, Audience Demographics, Page Impressions, and more.
Facebook stores daily values for this metric and then provides total daily values via the API. This means that each day, data on the total number of unique people who saw any of your Page posts is synced with Databox. For longer Date Ranges, Databox sums together all daily values for the entire range. This value in Databox may be slightly higher than the value you see in Facebook because unique values are summed together.
This is because a user may see your Page post on the 1st of the month and then again on the 8th of the month. In Databox, this is counted as two occurrences for that month and Facebook counts this as one occurrence for the month since Facebook can identify that the user who viewed the Page post on the 1st of the month is the same as the user who viewed the Page post on the 8th of the month.
This applies to the following metrics:
The API limitation is explained in the help article Why may “Page Reach” be different in Databox vs Facebook?.