Facebook Ads
Impressions Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
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Performance ScreenFacebook Ads: Account Overview. View metrics: spend, clicks, impressions, add to cart, purchases value, roars, average cpc, cost/conversion, ctr
Facebook Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Measure performance across key metrics like ad spend, clicks, conversions, and ROAS—powered by Facebook Ads data. Designed for CMOs, PPC experts, and Facebook Ads specialists to optimize results and scale impact.
Use this Facebook Pages advanced report to share high-level and in-depth metrics of your Facebook performance. Present key metrics like Post Performance, Audience Demographics, Page Impressions, and more.
Ahrefs
Referring domains is the number of unique websites linking to a website or URL. It's a key metric in SEO that indicates the credibility and authority of a site, as well as its potential to rank higher in search results.
Facebook Ads
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
Facebook Ads
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Facebook Ads
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
Facebook Ads
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
Facebook Ads
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Facebook Ads
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
Facebook Ads
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
Facebook Ads
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Facebook Ads
Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry.
Instagram Business
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
Instagram Business
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
LinkedIn Company Pages
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
SEMrush
Authority Score is SEMrush's domain-level metric that predicts a website's ability to rank in search engines based on backlink strength, quality, and quantity.
SEMrush
Backlinks refers to the number of links pointing to a website from other external sites. It is an important SEO metric that can impact search engine rankings and website authority. SEMrush offers various backlink metrics, including referring domains, backlink types, and the authority of referring domains.
SEMrush
Referring Domains is the number of unique domains that link to a website. It gives an idea of the website's backlink profile and its authority in search engine ranking.
Facebook Pages
Page Reach refers to the number of unique users who have viewed the content on a Facebook Page, including posts and other updates, over a specific period of time.
Facebook Pages
The Page Impressions metric measures how many times a Facebook Page or post has been viewed, including both organic and paid views. It indicates the overall reach and engagement of a Page.
Facebook Pages
Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.
Facebook Pages
Post Reach - Paid is the number of people who saw your post due to paid promotion, such as a boosted post or advertisement, on Facebook.
Facebook Pages
Post Impressions is the number of times a post is displayed in a person's Facebook News Feed or on a page, whether it was clicked on or not.
Facebook Pages
Post Impressions - Paid is the number of times your Facebook post was seen by people through paid promotion, including ads. It helps track the reach of your content to a targeted audience.
Facebook Pages
The 3-Second Video Views metric measures how many times a video was viewed for at least 3 seconds, indicating initial engagement with the content.
Facebook Pages
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
X (Twitter)
Following: The total number of accounts that a user is currently following on X (formerly Twitter). This metric reflects the user's interests and engagement behavior with other users or brands.
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