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Facebook Ads Impressions

Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.

With Databox you can track all your metrics from various data sources in one place.

Impressions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions"?
Impressions is a metric used in Facebook advertising that counts the number of times your ad was displayed on someone's screen. It does not necessarily mean that the person interacted with the ad or clicked on it, but rather that it simply appeared on their screen. This metric is useful in determining the reach of your campaigns and evaluating the effectiveness of your targeting.
Example: Example: A fashion brand wants to increase brand awareness among its target audience through a video ad campaign on Facebook. The impressions metric helps to track the number of times the ad was viewed by users and measure the reach of the campaign.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions on the Performance screen
  6. 6
    Get Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions
Facebook Ads integration with Databox Track Impressions from Facebook Ads in Databox GET STARTED

Facebook Ads Impressions included in Dashboard Templates 2

  • Live view

    Facebook Ads Performance Overview

    Facebook Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.

    Facebook Ads
  • Live view

    E-commerce Ads Performance (Google Ads + Facebook Ads + Shopify)

    Shopify Facebook Ads Google Ads

Facebook Ads Impressions included in Report Templates 3

  • Details

    Facebook Pages Advanced Report Template

    Use this Facebook Pages advanced report to share high-level and in-depth metrics of your Facebook performance. Present key metrics like Post Performance, Audience Demographics, Page Impressions, and more.

    Facebook Ads Facebook Pages
  • Details

    Facebook Ads Report Template

    Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.

    Facebook Ads
  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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