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Facebook Ads Impressions

Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.

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Impressions 2.190,879

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About
Technical Details

Impressions is a metric used in Facebook advertising that counts the number of times your ad was displayed on someone's screen. It does not necessarily mean that the person interacted with the ad or clicked on it, but rather that it simply appeared on their screen. This metric is useful in determining the reach of your campaigns and evaluating the effectiveness of your targeting.

Example: Example: A fashion brand wants to increase brand awareness among its target audience through a video ad campaign on Facebook. The impressions metric helps to track the number of times the ad was viewed by users and measure the reach of the campaign.

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

1
Connect Facebook Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Impressions on the Performance screen
6
Get Impressions performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Impressions

Goals

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