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Facebook Ads CTR (Link Click-Through Rate)

CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.

With Databox you can track all your metrics from various data sources in one place.

CTR (Link Click-Through Rate) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR (Link Click-Through Rate)"?
CTR stands for Click-Through Rate, it is a metric used in digital advertising that represents the ratio of clicks on a hyperlink to the total number of people who view an ad. In the context of Facebook advertising, link click-through rate (CTR) is the percentage of impressions that resulted in at least one click on a link included in an ad. It is an essential metric used to evaluate the effectiveness of Facebook ads in driving traffic to a website. A high CTR indicates a strong engagement rate and can lead to a lower cost per click and a higher relevance score.
Example: The CTR metric can help assess the effectiveness of a Facebook Ads campaign promoting a new online store by tracking the number of clicks on the link leading to the website.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CTR (Link Click-Through Rate) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR (Link Click-Through Rate) using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR (Link Click-Through Rate) on the Performance screen
  6. 6
    Get CTR (Link Click-Through Rate) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR (Link Click-Through Rate)
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Facebook Ads integration with Databox Track CTR (Link Click-Through Rate) from Facebook Ads in Databox GET STARTED

General

  • Description
    CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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