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Facebook Ads
CTR (Link Click-Through Rate)
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "CTR (Link Click-Through Rate)"?
CTR stands for Click-Through Rate, it is a metric used in digital advertising that represents the ratio of clicks on a hyperlink to the total number of people who view an ad. In the context of Facebook advertising, link click-through rate (CTR) is the percentage of impressions that resulted in at least one click on a link included in an ad. It is an essential metric used to evaluate the effectiveness of Facebook ads in driving traffic to a website. A high CTR indicates a strong engagement rate and can lead to a lower cost per click and a higher relevance score.
Example: The CTR metric can help assess the effectiveness of a Facebook Ads campaign promoting a new online store by tracking the number of clicks on the link leading to the website.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track CTR (Link Click-Through Rate) in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR (Link Click-Through Rate) using Databox, follow these steps:
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1Connect Facebook Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put CTR (Link Click-Through Rate) on the Performance screen
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6Get CTR (Link Click-Through Rate) performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of CTR (Link Click-Through Rate)
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionCTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
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CategoryAdvertising
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SubcategoryCTR
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Date Added2017-06-12
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Default FormatPercentage
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Cumulative SupportNo
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://graph.facebook.com/v21.0/{adAccountId}/insights
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The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
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CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
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