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Mailchimp Recent Campaign Open Rate

The Recent Campaign Open Rate is a metric that measures the percentage of people who opened a specific email campaign within a certain timeframe.

With Databox you can track all your metrics from various data sources in one place.

Recent Campaign Open Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Recent Campaign Open Rate"?
Recent Campaign Open Rate is a metric that measures the percentage of subscribers who opened an email campaign within a defined time frame. It is calculated by dividing the total number of email campaign opens by the number of email addresses who received the campaign. The metric provides insights into the effectiveness of an email campaign's subject line, content, and timing. A higher open rate indicates better engagement with subscribers, while a lower open rate suggests that improvements may be needed in the email's content or recipient list.
Example: The recent campaign open rate metric is useful in evaluating the effectiveness of subject lines in driving higher open rates. For example, if a recent campaign with an engaging subject line has a higher open rate than a previous email with a lackluster subject line, it indicates the importance of crafting attention-grabbing subject lines.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Recent Campaign Open Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Recent Campaign Open Rate using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Recent Campaign Open Rate on the Performance screen
  6. 6
    Get Recent Campaign Open Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Recent Campaign Open Rate
Mailchimp integration with Databox Track Recent Campaign Open Rate from Mailchimp in Databox GET STARTED

Mailchimp Recent Campaign Open Rate included in Dashboard Templates 1

  • Live view

    Mailchimp Campaign Performance

    Mailchimp dashboard template provides you with insights about your subscribers growth, audience and campaign performance to grow your business—all in one place.

    Mailchimp

General

  • Description
    The Recent Campaign Open Rate is a metric that measures the percentage of people who opened a specific email campaign within a certain timeframe.
  • Category
    Email
  • Subcategory
    Campaign opens
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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